Designer at and part owner of Spectra Fashions
Worked in a bakery in Florida
Rooms in a Hollywood, CA apartment with sister Coco Spectra
Coco Spectra (sister)
Shirley Spectra (grandmother)
Sally Spectra (great-aunt)
Macy Alexander (first cousin, once removed; deceased)
Clarke “C.J.” Garrison (first cousin, once removed)
Thomas Forrester (kissed)
Liam Cooper Spencer (kissed)
Started food fight with Steffy Forrester 
Complicit in installing a hidden camera in Coco Spectra's necklace to steal Forrester designs 
Arrested for grand larceny and industrial espionage 
Kissed a married Liam Spencer 
Shot at Bill Spencer 
Fell into Australia's Manly Harbour 
Hospitalized for minor smoke inhalation 
Caught in the demolition of Spectra Fashions and trapped in its wreckage 
Sustained minor injuries and irritation from breathing rubble dust 
Sally Spectra is the heretofore unknown namesake grand-niece of Sally Spectra, whose fashion design house Spectra Fashions was a one-time competitor and imitator of the upscale Forrester Creations. In Los Angeles on the directive of her infamous great-aunt, who wanted Sally to revive Spectra Fashions, Sally talked its owner, cousin C.J. Garrison, into giving her six months to reboot the business. Fledgling designer Sally took out a loan and recruited her grandmother, Shirley Spectra, along with Saul Feinberg, the grandson of Spectra's original tailor, Saul Feinberg, and receptionist Darlita to help launch her first collection, but Sally had trouble attracting the attention of the fashion press.
Meeting Forrester designer Thomas Forrester and seeing how his sister, Steffy Forrester, was a social media darling, Sally started a food fight with Steffy at a restaurant and got Shirley to film it. After the video went viral, Sally argued with Thomas over the quality of her designs and was surprised when he silenced her with a kiss. Anxious to capitalize on her newfound notoriety, Sally crashed the wedding of Thomas' cousin, Zende Forrester Dominguez, disguised as a caterer; Sally honored Thomas' gentle warning to leave, but before she could, she was caught by Steffy, who shoved Sally's face into a cake. Sally got one fashion reporter to attend her début showing and was devastated by his especially vicious review.
Sally had mixed feelings about having her newly-arrived sister, Coco Spectra, spy at Forrester, which the first Sally Spectra was notorious for. At Shirley's insistence, Sally gave Coco a necklace to celebrate her first day as an intern, knowing Saul had installed a tiny camera in it without Coco's knowledge. Sally told Saul how she and Coco had lived a nomadic life with their shady parents on the carnival circuit and been raised by Shirley after they went to jail. When Thomas said he would have taken her to Steffy's Australian wedding as his date, Sally jumped at the chance but hesitated when Shirley ordered her to take clandestine photos of Steffy at the altar for them to post on social media.
Sally watched Steffy breeze into her wedding on a zip line and did indeed take photos, but lied to Shirley that she hadn't after spending more time with Thomas. Sally tried to placate Steffy, who was infuriated by Sally's presence, but during the argument Sally fell into Sydney's Manly Harbour; Sally was happy when Thomas jumped in after her and kissed her. Back home, Sally didn't want Shirley and Saul to manufacture the designs they had seen via Coco's necklace and flushed when Thomas told Sally he hoped Sydney was just the beginning.
Under increasing pressure from Shirley and having lost confidence in her own design abilities, Sally reluctantly put Forrester's stolen designs into production, using Thomas having an infant son with socialite Caroline Spencer as an excuse for dumping him. Sally reveled in Spectra's successful showing but paid the price when Thomas and Coco turned their backs on her for appropriating Forrester's collection. Sally confessed to grand larceny and industrial espionage to keep Coco from having to testify and faced up to 15 years in prison until Thomas spoke to the judge at her preliminary hearing. Sally couldn't believe it when Thomas invested $100,000 in Spectra to keep C.J. from selling it to publishing magnate Bill Spencer, who wanted to replace Spectra with a skyscraper; Sally was stunned to learn that Bill had written her scathing review to get his hands on Spectra. Sally felt bad that Thomas lost his design job at Forrester for helping her, but after they affirmed their feelings for each other, they finally made love.
Sally happily installed Thomas as Spectra's lead designer but had to assure Steffy that she wasn't simply using her brother to breathe life into the underdog design house. Sally appreciated that Thomas had come to understand her struggle in keeping Spectra afloat and loved the modernized logo he created for her; Sally accompanied Thomas to Forrester when he learned they were mounting a swimsuit showing in Monte Carlo and excitedly concurred with Thomas' idea for Spectra to get in on it. Sally vacillated between confidence and insecurity as she and Thomas whipped up a swimwear line, leaning toward the latter when Caroline came back to town with Thomas' toddler son, Douglas Forrester.
Sally knew Steffy was behind Caroline's sudden return and warned Caroline, who wanted Thomas for herself, to back off. Sally worried when Thomas seemed distracted during the Forrester/Spectra fashion duel in Monte Carlo, later finding out from him that Caroline was dying; Sally tearfully bid Thomas goodbye as he left town to be with Caroline and Douglas as a family. Sally kept the true reason for Thomas' departure from her coworkers but confided in Caroline's cousin, Liam Spencer, who was writing an honest article about her for Spencer Publications. Despite doubting she could produce a line on her own, Sally pulled off a preview that was marred only by a small fire that broke out from a faulty electrical socket.
The night before her make-or-break fashion show, Sally returned to Spectra only to find it burning to the ground; she suffered minor smoke inhalation that prevented her from saving her collection. Sally was thrilled when Thomas came rushing back to see her, but sobbed when he revealed that he wasn't staying; later, Sally hung up on Thomas after he declared he was staying with Caroline in New York despite her terminal illness having gone into remission. Sally offered Steffy her surviving designs and was ready to leave town until Liam announced he had taken over at Spencer and bought the burned-out Spectra from C.J.; Sally couldn't believe it when Liam transferred ownership to her. Now having collateral, Sally took out a loan and began rebuilding Spectra, this time to code, promising to pay Liam back and giving him her first post-fire design. Having agreed to keep Liam's involvement a secret, Sally gave her confused family and staff no answers about how their latest rise from the ashes was possible.
Sally became further impressed with Liam, especially when he staged a sit-in to keep his father from demolishing Spectra, which it turned out he still owned. Sally became trapped in the rubble with Liam when Bill blew up the building prematurely; thinking she was going to die, Sally admitted she loved Liam and kissed him. Sally was rescued by Steffy and refused Bill's conciliatory offer to finance Spectra's relocation and fresh start. Sally spoke to Coco about her feelings for Liam but was surprised to learn Liam had renewed his vows with Steffy, who had been upset to learn about Sally kissing her husband.
With the effort to rebuild Spectra on hold, Sally stopped by Spencer Publications to see Liam and was surprised to find him storming out, box in hand. Sally followed Liam to a motel and discovered he had likewise walked out on Steffy. Sally went to visit Steffy but ran into Liam's ex, Hope Logan, with whom an unspoken rivalry sparked once Sally learned Hope also meant to lend support to Liam. Sally let a tight-lipped Liam know that he had a friend in her and was also willing to be more than that if things didn't work out between Liam and Steffy.
Sally confronted Bill after he continually cancelled appointments with her and became enraged when Bill reneged on his promise to restore Spectra. Sally shot a hole in Bill's prized model of the tower Bill was building in Spectra's place, not flinching when Bill threatened to put her in jail if she ever came near him again.