AMC's Susan Lucci launches signature activewear line

Posted Wednesday, April 11, 2018 4:40:22 AM
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You can have it all from All My Children's Susan Lucci (ex-Erica Kane), including athletic gear from her brand-new activewear line.

All My Children alum Susan Lucci (ex-Erica Kane) knows a thing or two about looking fabulous. She's still turning heads after several decades in the soap opera spotlight, and her latest venture will only add to her va-va-voom appeal, as well as that of her fans: she's launching a new activewear collection.

The Emmy-winner has teamed up with QVC for the athletic line that includes pieces like cropped printed leggings, a racer-back tank, a cap-sleeve ruched top, and a colorblock hoodie.

"It's appropriate for lunching with your friends, going to the shops, picking your children up from school and not missing a beat and traveling on a plane. And I travel a lot," Lucci says of the collection. "QVC has put me together with a wonderful team, and boy do they get it because the fit is so important."

The New York native already has a stong history with the television shopping channel. She has been an on-air guest for many years, selling the Life's a Beach Inc. Pilates Pro Chair and her "Susan Lucci's Favorite Moves" exercise video.

According to Women's Wear Daily, Lucci's activewear line was inspired by a number of fans asking her about it via social media. She discussed the prospect of her own collection with QVC executives, and six months later, the first line was produced.

"She's been involved in everything from picking the fabric to approving the final samples," says Rachel Ungaro, QVC's vice president of buying for fashion. "It was super organic and born out of her desire to want to service her customer with things that she liked to wear when she works out."

Lucci's collection is set to debut on Friday, April 13, during an hour-long QVC special airing at 2PM ET. For more information and to see the full collection, visit the official Susan Lucci Collection webpage.

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