From promotional clip to viral trend: The rise of Chainsaw Man’s Reze Dance

Reze as seen in Chainsaw Man movie
Reze as seen in Chainsaw Man movie (Image Credits: MAPPA)

The fandom of Chainsaw Man has recently taken over social media to discuss only one thing, and it is a video of Reze dancing. Within a few hours of a clip of Reze dancing to the song of Iris Out being released, it got so viral that everyone was talking about it. Even when it was released, fans were so captivated by it that fans started discussing how it was definitely going to get viral.

Soon enough, the Chainsaw Man fandom proved just how accurate that statement was, as Reze’s dance clip rapidly exploded across social media platforms. This clip has been part of the promotional campaign for Chainsaw Man – The Movie: Reze Arc, the short animation features Reze performing a tightly choreographed, modern idol-style dance set to Kenshi Yonezu’s theme song, “Iris Out.”

Reze and Denji (Image credit: Fujimoto)
Reze and Denji (Image credit: Fujimoto)

On the surface, the routine is simple. In execution, it is meticulously polished. That combination proved irresistible. The element that stood out in the eyes of the fans is the framing. Fans were quick to notice that the background itself was minimal, which allowed Reze to take the spotlight as her movements felt crisp yet fluid.

Even the choreography has been delivered in a way that could be replicated by fans, which in turn could turn into a viral trend. It could be easily viewers could perform side-by-side practice with a camera, while another predicted, correctly, that animators, cosplayers, and social media dancers would immediately get to work recreating it.

Over the past decade, dance-based viral trends have dominated platforms like TikTok, Instagram Reels, and YouTube Shorts. The Reze Dance fits seamlessly into that ecosystem, borrowing the visual language of idol routines and short-form choreography while maintaining a distinctly anime identity.


Community reactions to Chainsaw Man "Reze Dance."

Since this video has been released, it has become one of the most liked videos in the anime category on X. It is safe to assume that Chainsaw Man fans have loved every second of it. Some of the most common reactions that perfectly encapsulate the sentiment towards this small yet viral clip are:

"I LOVE THIS SO MUCH!! 🥰" one fan said.
"This is now the most liked anime tweet of all time , insane motion 🔥😭 Reze you'll always be special," another fan added.
"It's no wonder it gives you goosebumps... It's one of those performances that lingers in your heart long after it's over. ✨💔" a fan stated.

Overall, almost every fan has thoroughly enjoyed this clip, and the numbers are proof that this promotional move has been a massive success. Since the Chainsaw Man: Reze movie has been released, there has been an upsurge in Reze fans, and they are calling her the best girl.

So a video of her dancing has definitely been the best movie by animators, as fans have constantly been wanting more of her content. There was near-universal agreement on one point: the animation quality is exceptional. MAPPA’s craftsmanship is evident in every motion, from subtle pauses to expressive hand gestures that give Reze’s performance personality and rhythm.


Final thoughts

What began as “a really neat dance” became a case study in modern anime marketing, fandom participation, and viral design. When Chainsaw Man sets out to make an impact, it does not do so quietly. True to its nature, it explodes, and the internet feels the blast.

Edited by Nisarga Kakade