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CBS announced its fall season premiere dates today for the #1 daytime lineup on television, including a special announcement about The Bold and the Beautiful.
The Bold and the Beautiful begins its 39th season
Beginning next Monday, September 15th, The Bold and the Beautiful, the most-watched daily drama series in the world, starts its 39th season. With the announcement, CBS also offered a preview of what is to come.
This fall, B&B viewers can look forward to families being reunited, love once lost being rekindled, and boardrooms fueled by fashion.
The season begins dramatically as Brooke (Katherine Kelly Lang) and Taylor (Rebecca Budig) go head-to-head after Ridge (Thorsten Kaye) makes a life-changing choice. Will Ridge really leave Taylor again?
Liam (Scott Clifton) is pushed to admit what he truly wants: a future with Hope (Annika Noelle), while her fiancé, Carter (Lawrence Saint-Victor), faces an agonizing truth that will alter his plans for their future. Liam thinks that Carter should just kindly step aside, but will he?
Luna (Lisa Yamada) instigates a scandalous plan involving Will (Crew Morrow) that sends shockwaves through both the Forrester and Spencer families, significantly impacting the lives of Electra (Laneya Grace), Bill (Don Diamont), Katie (Heather Tom), Sheila (Kimberlin Brown), Li (Naomi Matsuda), as well as the marriage of Steffy (Jacqueline MacInnes Wood) and Finn (Tanner Novlan). Will battlelines be drawn, or will no one defend Luna this time?
The Young and the Restless, B&B’s sister show, will begin its 53rd season on Tuesday, October 7th, marking its 36th season as daytime’s #1 drama series.
The Price Is Right and Let’s Make a Deal also begin their new seasons the following Monday, September 22nd. Additionally, The Price Is Right will be introducing a new pricing game show called The Lion’s Share in its season premiere.
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CBS continues to stand as the highest-rated network in daytime for 39 consecutive seasons, including Y&R, network television’s #1 daytime series, and television’s newest daytime drama, Beyond the Gates.
The Bold and the Beautiful is broadcast on weekdays on CBS (1:30-2:00 pm, ET/12:30-1:00 pm, PT) and is available to stream on Paramount Plus. A Bell-Phillip Television production, Bradley Bell is the executive producer and head writer. The Bold and the Beautiful is the most-watched daytime drama series in the world.
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