The Bold and the Beautiful celebrates CBS' record-breaking winning streak

Fans of The Bold and the Beautiful won’t be surprised to learn that CBS is number one in daytime in a record-breaking way.

The Bold and the Beautiful on CBS Daytime

CBS has just broken a new record: the longest winning streak on record. For 39 seasons and 1,500 consecutive weeks, CBS is #1 in daytime television.

Of course, this comes as no surprise to viewers of The Bold and the Beautiful, The Young and the Restless, and Beyond the Gates. The soap community is a large contributor to the numbers the network is celebrating.

CBS’ weekly winning streak started on Oct. 3, 1988 — back when Ronald Reagan was president and floppy discs were still a thing. The “weekly consecutive streak” was only interrupted once, from July 22-29, 1996, during the Summer Olympics held in Atlanta and broadcast on NBC. Since then, the network has maintained the #1 spot for 1,500 consecutive weeks — approximately 28 years.

CBS’ winning daytime line-up

The top three daytime shows on CBS are The Price is Right in first position, followed by The Young and the Restless and The Bold and the Beautiful. Most currently (season-to-date), the daytime audience averages 2.76 million viewers.

For 13 consecutive seasons (since 2012-13), these three shows have ranked as the top daytime programs for 571 out of 615 weeks. It’s an incredible feat for all.

Specifically, The Price is Right has been the #1 daytime program in 691 of ot he last 701 consecutive weeks. This season, the show averages 3.95 million viewers.

The Young and the Restless has been the #1 daytime soap for more than 36 years and 1878 consecutive weeks. This season’s most current, season-to-date numbers show 2.79 million viewers tuning in to see what’s happening in Genoa City.

CBS’ other legendary game show, Let’s Make a Deal, currently averages 2.21 million viewers. The newest CBS soap to join the daytime line-up, Beyond the Gates, is up 48% in broadcast viewership and averages 1.82 million viewers.

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Streaming viewership of all three CBS soaps is also on the rise. The Paramount+ streaming app is up year-over-year, and has seen double digit lifts over the bradcast-only audience.

Speaking of Paramount Plus, it’s May Military Appreciation Month, and as a way to show appreciation, eligible, verified service members are being offered 50% off any Paramount+ plan for the life of the subscription, so you can stream at a discount. Just visit here on your desktop or mobile browser to verify your credentials and get started.

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