THE 33rd ANNUAL DAYTIME EMMY AWARDS
Swag.
The dictionary describes swag as "valuable goods."
In layman's terms, "swag" is the term used by folks in the industry to refer to the items inside the goodie bags given to presenters at awards shows. Surely, you've heard of these goodie bags. For many fans, the logic behind the gift bags is lost. Why should a celebrity be given thousands of dollars in free gifts just to show up, read a teleprompter and tear open an envelope? Aren't they already blessed enough to have a career in the world of entertainment?
Interestingly enough, those in the industry vehement defend the giving of valuable gifts to celebrity presenters.
"Why shouldn't they get it?" asked on industry insider, who asked that we not use her name. "The stars don't get paid to be here. They don't get paid to be a presenter. They are giving up their own time for free - so this is sort of a way to say 'Thank you' for being a part of this event."
From a marketing standpoint, the suppliers of the items included in the goodie bags benefit from the incredible buzz comes along with having a celebrity use their product.
While some of this year's items definitely cater to the notion of being rich and famous, many of the items have a much more far-reaching notion: anyone can enjoy the luxuriousness of feeling like a celebrity and it doesn't have to cost an arm and a leg to do.
This year, Soap Central was granted inside access to the celebrity gift room and we were able to track down some of this year's hottest items that can help you feel like a soap star.
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BODY Soy Massage Candle
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