9) Simple Habit

Simple Habit was a mediation and wellness app pitched by Yunha Kim. The app aims to help people improve their mental health through small exercises. These exercises usually reduce stress, help people focus, and enhance their sleep quality. The pitch was made at a time when wellness apps were quite popular so the sharks rejected it on the basis of high competition. However, the minimalist appeal of the app captivated a niche audience and made it a 100 million-dollar app.
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Edited by Apoorva Jujjavarapu