6) Copa Di Vino
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Copa Di Vino was an innovative concept that sold premium wine in portable and recyclable cups. Their product was aimed to cater to people on the go. They provided the experience of drinking premium wine but in a hassle-free manner. The Sharks on Shark Tank were skeptical and assumed it wouldn’t appeal to the consumers much because wine drinking is an experience with its traditional wine glass. But the brand gained momentum. The easy access captured the working sector and made it a 40 million-dollar brand.
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Edited by Apoorva Jujjavarapu
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