2) Cellhelmet

Cellhelmet was a product that made protective phone cases. They marketed with their products with a lifetime warranty but their major selling point was the policy that if a phone got damaged while using a cell helmet, the company would replace it. The Sharks didn’t sit well with the logistics and claims of the company and resorted to not investing. But appearing on Shark Tank proved to be an advantage for them as their sales increased. Now, without the help of the Sharks, the company is valued at 20 million dollars.
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Edited by Apoorva Jujjavarapu