How Rachel Zegler's actions hurt Disney more than any competition ever could

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“Shazam! Fury of the Gods" UK Special Screening - Arrivals - Source: Getty
Rachel Zegler (Photo by Jeff Spicer/Getty Images)

12) Rachel Zegler’s public apology: Too Little, Too Late?

Rachel Zegler (Photo by Jed Cullen/Dave Benett/WireImage)
Rachel Zegler (Photo by Jed Cullen/Dave Benett/WireImage)

In response to the backlash over her political comments, Rachel Zegler issued a public apology, admitting she “let her emotions get the best of her.” While some appreciated the gesture, others saw it as insincere and too late to undo the damage. Critics argued that the apology felt like a PR move, especially since the boycott campaigns had already gained momentum. For Disney, Zegler’s apology might not be enough to rebuild trust with the alienated audience. Her earlier remarks continue to circulate on social media, and the perception of her as a divisive figure remains a significant obstacle.

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Edited by Apoorva Jujjavarapu