How Rachel Zegler's actions hurt Disney more than any competition ever could

14) Can Disney recover from the backlash?

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As Snow White inches closer to its release, Disney faces an uphill battle to salvage the project. Some industry insiders suggest sending the film straight to Disney+ to minimize losses, while others call for a more aggressive marketing pivot. Whether Disney chooses to address fan concerns or stay the course, its handling of Snow White will likely set a precedent for future remakes. The stakes are high not just for the film but for Disney’s brand as a whole. If the backlash isn’t addressed effectively, Snow White could become a cautionary tale for how not to handle a legacy.

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