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Taylor Swift's The Official Release Party of a Showgirl opened this weekend to an estimated $33 million in North America, outpacing all other new releases. Notably, the event was announced just two weeks prior.
The marketing push was also relatively minimal. The 89-minute theatrical feature includes music videos, behind-the-scenes footage, and more. It serves as a companion piece to Taylor Swift's new album, The Life of a Showgirl.
The film screened in all 540 AMC theaters in the U.S. over the three-day window. It was also shown internationally in Canada, Mexico, and parts of Europe. AMC handled distribution in the U.S. and Canada. Piece of Magic Entertainment managed international distribution. The event brought in about $13 million abroad, which has pushed its global total to roughly $46 million. Fans reacted to the figures, saying:
"Imagine dropping a party and somehow it beats entire blockbuster films"
Fans' reactions to Taylor Swift's 'The Official Release Party of a Showgirl' opening with $33M domestic debut
Pop Base took to its official X (formerly Twitter) page to announce that,
"Taylor Swift’s ‘The Official Release Party of a Showgirl’ topped the domestic box office with an opening of $33 MILLION. It earned $46 MILLION globally."
Netizens did not wait long before jumping into the comment section of the X post to pen their remarks. Below are some of their reactions:
"Of course it did, Swift could release a silent film of her sipping tea and it’d still outsell half of Hollywood. 💅", hyped a fan.
"Taylor Swift really doesn’t drop movies, she drops events. Who else pulling $33M with a release party?? 😮🔥", commented another.
"Wow, $46M globally in just three days for "The Official Release Party of a Showgirl" is insane! Taylor Swift continues to dominate. Those showgirl vibes really paid off!", noted a third.
Others also chimed in:
"Taylor Swift's latest project is crushing it at the box office worldwide.", declared a netizen.
"$33M domestic… Swifties are cashing in on their obsession", wrote another.
"From music to movies, she is unstoppable. Wonder what industry she'll conquer next.", penned a third.
Swift announced the event in September with an official Instagram post, captioning:
"I hereby invite you to a *dazzling* soirée, The Official Release Party of a Showgirl: Oct 3 - Oct 5 only in cinemas! You’ll get to see the exclusive world premiere of the music video for my new single “The Fate of Ophelia”, along with never before seen behind-the-scenes footage of how we made it, cut by cut explanations of what inspired this music, and the brand new lyric videos from my new album The Life of a Showgirl ❤️🔥 "
The post continued:
"Looks like it’s time to brush off that Eras Tour outfit or orange cardigan… Tickets are on sale now. Dancing is optional but very much encouraged 💃 Showtimes may vary, so check your local listings. Tickets are limited and available at releasepartyofashowgirl.com"
The Official Release Party of a Showgirl is the first album-release film to open at No. 1 domestically. It also holds the record for the highest opening weekend for a project of its kind. Taylor Swift's Eras Tour concert film opened to $96 million and grossed over $261 million worldwide.
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