NBCUniversal is collaborating with leading social media influencers to enhance its coverage of the upcoming Winter Olympics, known as Milano Cortina, from Italy, with NBC TV and Peacock.The company is bringing back its “Creator Collective” program for Milan next year. This program will take over 25 creators from YouTube, Instagram, and TikTok to Italy for reporting on the games and the related culture.Here’s the complete rundown of confirmed creators across different platforms, including YouTube, TikTok, and Instagram, who will cover the Winter Olympics in Italy next year:YouTubeAlexa Rivera (@alexarivera)Ashley Alexander (@urmomashley)Bowen Yang & Matt Rogers, “Las Culturistas” (@lasculturiastas)Cleo Abram (@cleoabram); Kylie Kelce, “Not Gonna Lie with Kylie Kelce” (@nglwithkylie)Jordan Howlett (@jordan_the_stallion8)Matthew Meagher (@mmg69)Tom Daley (@tomdaley)Instagram:ATFrenchies (@atfrenchies)Carlo & Sarah (@carloandsarah)Hulett Brothers (@hulett_brothers)Lionfield (@lionfieldmusic)QCP, aka Gianluca Conte (@itsqcp)Rylee Arnold (@ryleearnold1)TikTok:Anna Sitar (@annaxsitar)Ashley Yi (@ashyizzle)Joe Felixx (@joe.felixx)Mariah Rose (@mariahcrose)Molly Carlson (@mollycarlson)Nicolas Nuvan (@nicolasnuvan)Trey Phills (@tphills)Winter Olympics to start in February next yearAs reported by Hollywood Reporter, the executive VP of NBC Sports’ advertising and sales, Peter Lazarus, highlighted the impact of collaboration with creators.“With the 2024 Paris Summer Olympic Games, NBCUniversal recognized early on that social media has allowed us to connect with the world in a different way and by partnering with highly engaged creators on various social platforms for our inaugural Paris Creator Collective, we had an exciting opportunity to reach the next generation of Olympic fans,”He further stated how the media company garnered impressive results with their Creator Collective program in the past.“We saw tremendous results, garnering nearly 300 million views across our Creator Collective, which is why we have brought it back for the 2026 Milan Cortina Olympic Winter Games.”The next year’s Milano Cortina is a much-awaited global multi-sport event, which will start on February 6 and conclude on February 22 next year. The Winter Olympics games will be organized at different sites across Lombardy and Northeast Italy.Dua Lipa recently appeared in a new commercial for the Winter Olympics.Also read: “Thankful for the people that believe in my work”: Cardi B gives fans a heartfelt Thanksgiving shoutout