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The Now You See Me: Now You Don't makers have seemingly devised a rather creative marketing strategy for their heist movie.
Recently, during the live-stream debut of the film’s trailer at New York City’s Times Square, Lionsgate reportedly gave away $250,000 in digital payments for promotions, per The Hollywood Reporter. Executing the marketing stunt in NYC, a billboard reflected a countdown to the trailer’s premiere while the makers encouraged the viewers to text or call a number for a surprise reward.
Per a screenshot shared by @PopCrave on X, lucky fans received a $119 cash prize via Venmo. Praising Lionsgate’s promotional campaign, a user wrote,
“best marketing strategy ever?? 😅”
Another user commented,
“the budget must be insane, they better not flop😭”
Read on to learn how others reacted to Lionsgate’s unique marketing campaign for their upcoming heist thriller movie.
Internet reacts after the makers give away cash prizes to promote the Now You See Me: Now You Don't trailer
Sending $119 to random viewers for texting or calling an unknown number got Lionsgate plenty of promotion on social media. Many reacted to the $250,000 giveaway or talked about the forthcoming film.
“Goated movie franchise,” a user declared.
“sorry??? how do i sign up give me the link,” another user enquired.
“Is it too late to sign up 😭😭,” someone asked.
“The only bad day to not have tiktok,” another one pointed out.
A user jokingly claimed,
“later it’s gonna reverse n people are gonna have negative balances 😭😭😭”
Another user shared a 'Sergeant James Doakes' meme from Dexter and said,
“My cousin the second I see her tomorrow cause she told me to sign up and I brushed her off😭😭😭”
Someone sarcastically added how the campaign was probably part of a heist,
“This is the NOW YOU SEE ME part. There's a part 2 so… [‘ME WAITING ON AN UPDATE’ GIF]”
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Now You See Me: Now You Don't is the third addition to the heist film franchise that stars Jesse Eisenberg, Woody Harrelson, Dave Franco, and Isla Fisher, among others. Lionsgate dropped the official trailer on Tuesday, April 29, which introduced new characters portrayed by Justice Smith, Dominic Sessa, and Ariana Greenblatt, in addition to the Four Horsemen from the original film.
Rosamund Pike will seemingly enact the role of the new antagonist, while Morgan Freeman returns as Thaddeus Bradley. The trailer didn’t feature the characters portrayed by Mark Ruffalo and Michael Caine, who retired from acting in 2023. Now You See Me: Now You Don't is scheduled to be released on November 14, 2025.
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