“But she looks so not athletic”: Internet reacts as Dua Lipa stars in new commercial for the 2026 Winter Olympics

Dua Lipa: Radical Optimism Tour - Rio De Janeiro - Source: Getty
Dua Lipa performs during her Radical Optimism Tour stop in Rio de Janeiro. (Image via Getty/Wagner Meier)

The internet is reacting to Dua Lipa's new commercial for the 2026 Winter Olympics.

In a video going viral, the songstress can be seen showing off her style as she announces the names of the participants of the forthcoming winter games. The video has since gone viral, prompting a few fans to point out that she may not have been the right fit for such an advertisement. Here's how one fan reacted, for instance:

"But she looks so not athletic."

The comments didn't end there:

"I love when Dua does these little side quests!! Queen of signing other opportunities (apart from being a pop girlie)," one fan remarked.
"multilingual queen and an olympian!" someone else gushed.
"She’s carrying the whole Olympics rn," another quipped.
"Dua Lipa got me LEVITATING!!!" a fourth exclaimed.

See how the rest of X is reacting:

"She's the perfect star for this commercial and she did a remarkable job," one user shared.
"The Olympic committee saw the vision fr," someone else quipped.
"what can’t she do," another asked.

Dua Lipa's Winter Olympics promotional ad explored:

In the promotion, Dua Lipa can be seen at the Galleria Vittorio Emanuele II. The ad came amid the Winter Olympics for US Rights Holding Broadcaster NBC and its Peacock streaming service, and was featured during the annual Thanksgiving Day Parade.

“Milan, such a cool place. And when the Winter Olympics arrive, it will get even cooler when these incredible women take the world stage,” Lipa says. “Lindsey Vonn, fearless. Alysa Lui, graceful. Mikaela Shiffrin, historic. And Chloe Kim, levitating. They’ll put on quite a show. The Winter Olympics, it’s going to be so cool.”

The trailer is set to her hit “Training Season," and the XXV Olympic Winter Games is scheduled for February 6, 2026, on NBC and Peacock.

“As a global music and fashion icon, Dua Lipa perfectly embodies Milan’s spirit — cool, confident, and world-class,” NBC Sports executive Joseph Lee said in a statement. “This piece captures both Milan’s magic and the power of many of the women athletes who will define the 2026 Winter Olympics.”

As for Dua Lipa, she is all set to conclude her Radical Optimism tour in Latin America. Rolling Stone magazine has reported that she will play in Bogotá, Colombia, on November 28 before she heads to Mexico City’s Estadio GNP Seguros for three consecutive shows starting December 1.


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Edited by Jenel Treza Albuquerque