"I’m all about community" - Kim Gravel about her career, recounts a viral callers who 'thanked' her

Kim Gravel is opening up about her $1 billion empire as she recalls the viral callers who "thanked" her.

The TV personality, 53, sat down for an interview with US Weekly, where she reflected on going live on QVC and how she feels about all those who work with her on the show:

“I’m all about community,” Gravel told the outlet. “I love family and these customers — I don’t even want to call them customers — I call them our girls and our friends, because we have really done life with these people. It’s not a business. It’s a family. It’s a community, and the business just happens because we are in the people business. We’re not in the product business.”

Kim Gravel's next episode of Today’s Special Value is slated to air this Saturday, May 24. She is known for having founded the eponymous fashion brand, Belle by Kim Gravel, in 2016, as well as her beauty brand, Love Who You Are. She is also a prolific figure on QVC’s Fashion Days.

The QVC Q50 ambassador also recounted an instance where a man had called her to say 'thank you' for bringing about a change in his wife:

“This gentleman called in, and he said, ‘Kim, my wife does not know I had called you, but my wife is fine. Her butt looks so good.’ His name was Mike. I’ll never forget it,” Gravel shared with Us. “It went company-wide after the call, but he was just saying, ‘Thank you for making my wife look hot.’”

Kim Gravel on being a woman, author, and running a billion-dollar business: Read more

Speaking with the outlet, Kim Gravel reflected on what viewers can expect when they tune in to her show:

“When [the viewer] tunes into QVC, she knows Kim’s gonna be there and honest. One time I was sitting on there, and I just looked at the camera and said, ‘Look, y’all. If you don’t want this, you ain’t got the money, don’t buy it.’ And I remember in my ear, the producer said, ‘Spike in sales.’ I think that we built trust with each other.”

The mother of two also sat down for an exclusive interview with First for Women this January, where she reflected on her journey over the years as one of QVC’s Q50 Ambassadors:

“I love being a part of it because of the sisterhood. I’m a girl’s girl," she said. “I’ve got two teenage sons and a husband. I live with three men. I never sit on a clean toilet seat,” she added. “I’m surrounded by dudes and I love the men. But there’s something about women when they all come together at our age, in our maturity level, it’s not competitive. That spirit of sisterhood is truly sewn throughout this community.”

Kim Gravel, a former Miss Georgia, has also dabbled in being an author, TV personality, public speaker, life coach, podcast host, and entrepreneur. She is also a singer/songwriter, having launched the beauty show on QVC earlier this year.

“You’re stating the obvious when you say over 50 and fabulous,” Kim Gravel told the outlet. “This is the age of possibility. I’ve lived it. I started my business when I was 47. We headed into the stratosphere when I turned 50. My mom used to say this to me when I was young, ‘Girl, when you get in your fifties is when it gets good.’ So I grew up going, ‘Oh, I can’t wait to be 50!’ Mom is 78 and a model for our brands. People love her! The QVC audience loves her and the TikTok social media audience loves my mother. Isn’t that great?”

Months before that, in November 2024, she dropped her very first book, Collecting Confidence. Speaking with Success at the time, she shared that her book is a compilation of all the lessons in success she's learned over the years, including boasting a successful career on QVC and launching billion-dollar beauty empires:

“Don’t look at your life as a basket full of mistakes or a basket full of hardships, look at your life as just this plentiful harvest of opportunity,” Kim Gravel said at the time. “I promise you, if you shift the way you look at it, everything in your life will shift.”

As for just what the book is, she told the outlet:

"It’s basically my life stories but it’s all with that reader in mind. Meaning, you get the takeaway from it. It’s perspective for me. I don’t look at messes and mistakes as problematic. I look at it as something to lean into, to actually learn from, and those messes become your message. So it’s all on how you look at your life. Nothing was a mistake and nothing was by happenstance or chance. It’s all for a reason and it’s building this confidence in this calling in your own personal life to live out what you were born to do."

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Belle by Kim Gravel streams this Saturday, May 24, at midnight. ET.

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