Kanye West or better known as Ye, is getting ready to reenter the fashion and beauty industry, this time along with his wife, Bianca Censori. According to a source, they plan to enter the skincare and shapewear business, giving competition to Ye's ex-wife, Kim Kardashian's SKIMS and SKKN. This move is said to "grab attention and assert control."Ye and Kim Kardashian, who were married for almost 10 years and co-parented four children, North West, Saint West, Chicago West, and Psalm West. before their divorce in 2022. Insiders assert that the rapper is driven to "outdo" Kim in business, with Bianca Censori serving as the face of his upcoming brand venture, despite the fact that the two have kept a publicly amicable relationship after the divorce. According to the insider who told Radar Online, Ye plans to create a business model similar to Kim's:"This goes way beyond fashion. Kanye sees this as his revenge play - he's determined to outdo Kim on every front. Bianca's brand is being crafted to mirror hers on purpose. It's designed to compete directly with everything Kim has created."Bianca Censori, his current wife, an architect and model, whom Ye met while working on his Yeezy label, will be leading the project. Her recent photoshoots have been compared by industry insiders to early SKIMS campaigns. According to industry observers, these similarities are intentional:"That's entirely intentional. Kanye's built his brand on stirring the pot, and this is just his latest move to grab attention and assert control."According to insiders, Ye plays a major role in how she presents herself to the world, including what she wears and how she styles it. This is similar to how he once influenced Kim's wardrobe during their early years of their relationship. A source also claimed that he was "shaping Bianca into a replica of Kim for a while."Kim Kardashian reacts to Ye and Bianca Censori launching a rival brand As reported by the insider, Kim Kardashian seems to be "furious" at Kanye and is fully "convinced Kanye is pulling all the strings here."The insider told Heatworld:"He's been hinting for months that he's planning to 'reclaim his crown' and make Bianca the next superstar. Kim feels like he's taking everything she worked for and weaponizing it against her."The insider also added:"Kim is absolutely livid. It's obvious to her that Kanye is behind this to get a rise out of her—and to make money doing it. She's been living in constant defence mode, all she wants is peace, but Kanye refuses to let her go."This news from Ye follows Kardashian revealing that she has a brain aneurysm on her family reality show, The Kardashians.In spite of this feud, Kim has emphasized in interviews that even if emotional instability forced the marriage apart, the couple maintains a "healthy parenting relationship" with their children.Ye, as well as Bianca Censori, teased the release of the product via their new website, which will be released on 11 December 2025, although nothing is yet revealed about the product.Stay tuned to Soap Central for more information.