"It was a pick designed to divide fans" - Filmmaker Robby Starbuck reacts to Bad Bunny being chosen to perform at 2026 Super Bowl halftime show

Robby Starbuck is weighing in on Bad Bunny being announced as the 2026 Super Bowl music act.

The filmmaker took to X to pen a scathing statement against the organizers and reggaetón star on Monday, September 29. He slammed the Trump critic's previous claims that he wasn't touring across the US because he was afraid that ICE would target concertgoers.

"The guy literally says he isn’t touring the US because of Trump’s ICE raids and just released a video mocking President Trump," he began. "Also, most of his songs aren’t even in English. This is not a pick designed to unite football fans or let people just enjoy the show. It was a pick designed to divide fans and no doubt Bad Bunny will find some way to push a woke message."

Robby Starbuck's message continued:

"Are NFL owners in on this idiocy or are they just culturally that disconnected from reality and how Roger uses the NFL to push left wing social issues? Is it that hard to pick a unifying music act who doesn’t want to peddle woke propaganda? Does this guy really scream American football to anyone? Be for real with me. No one thinks he does. This isn’t about music, it’s about putting a guy on stage who hates Trump and MAGA."

MAGA revolts after Bad Bunny gets announced as the 2026 Super Bowl headlining act: Read more

Puerto Rican musician Bad Bunny, known for being an outspoken critic of the incumbent president, spoke to i-D magazine earlier this month about his plans of touring in and outside the US:

“People from the US could come here to see the show,” the artist said, referring to Puerto Rico. “Latinos and Puerto Ricans of the United States could also travel here, or to any part of the world,” he added. “But there was the issue that f***ing ICE could be outside [my concert]. And it's something that we were talking about and very concerned about.”

The singer, 31, also issued a statement to the Latino community after he was announced as the halftime act this past weekend, per the Daily Mail:

'What I’m feeling goes beyond myself,' Bad Bunny, whose real name is Benito Antonio Martínez Ocasio, said. 'It’s for those who came before me and ran countless yards so I could come in and score a touchdown… this is for my people, my culture, and our history. 'What I’m feeling goes beyond myself,' he added. 'It’s for those who came before me and ran countless yards so I could come in and score a touchdown… this is for my people, my culture, and our history.'

However, MAGA has been raging over his comments since the announcement, with some even alleging that the musician is infiltrating the American tradition to push a "woke" agenda and slam Trump's immigration policy.

Conservative radio host Dan O'Donnell also echoed Robby Starbuck's sentiments on X:

'Bad Bunny said two weeks ago he won’t perform in the US because he’s scared ICE agents would deport his fans,' O'Donnell wrote. 'Turns out his business sense far outweighs his moral convictions.'

Conservative commentator Benny Johnson also weighed in, per The Independent:

“Massive Trump hater, anti-ICE activist, no songs in English. The NFL is self-destructing year after year. "

Conservative commentator Josie Glabach dubbed the singer “a demonic Marxist” on X, adding, “The Redheaded Libertarian.”

“He came out of no where and doesn’t sing in English,” she said. “It’s about recruiting people away from the light and into the darkness at a consequential time. Keep you children away from it.”

However, fellow musicians have since flocked to X to cheer the singer on, including Bruno Mars. The singer penned:

'“What I’m feeling goes beyond myself,” Bad Bunny said in a statement. “It’s for those who came before me and ran countless yards so I could come in and score a touchdown… this is for my people, my culture, and our history. Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL.”' He added, "Go get em Bad Bunny!"

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Per The Independent, the singer is one of the most-streamed artists in the world.

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