American Eagle's latest holiday campaign's official star is Martha Stewart. The celebrated entrepreneur and television personality has been cast into the role, which was previously held by actress Sydney Sweeney. Her earlier American Eagle denim campaign created major public debate and discussions across social media.As Martha Stewart appears in the brand's Give Great Jeans holiday campaign, fans and enthusiasts have taken an interest in Martha Stewart's current financial standing and how she compares to her American Eagle campaign predecessor.According to Celebrity Net Worth, Stewart's estimated net worth in 2025 sits at $400 million. On the other hand, Sweeney's net worth is estimated at $40 million as of 2025.More on Martha Stewart's fortuneMartha Stewart's 2025 net worth, which is $400 million, includes her work across media, publishing, product design, television, licensing, and digital branding. Notably, her early professional life included modelling and later stockbroking. However, reports suggest that her breakthrough came through food, décor and lifestyle media.Stewart's latest Instagram post reads:"Are you getting your home ready for Thanksgiving guests? Decorating doesn’t have to be expensive or burdensome, just moving existing furniture can transform and refresh any room. See what I did with two unused strong, narrow marble-topped tables and some potted plants. It’s on today's @marthastewartblog."Stewart founded Martha Stewart Living Omnimedia. The multi-branch enterprise manages magazines, television, merchandising, and more. When the company went public, Stewart became the first self-made female billionaire in the United States. Later, Stewart sold the company for more than $350 million in 2015.Sydney Sweeney's net worth in 2025According to Celebrity Net Worth, Sydney Sweeney's estimated net worth in 2025 is $40 million. Her arguably biggest breakthrough came as Cassie Howard in HBO's hit series Euphoria.This was followed by her Emmy-nominated performance in HBO's anthology series The White Lotus. Sweeney's film works include Once Upon a Time in Hollywood, Anyone But You, and more.According to reports, Sydney Sweeney received:$2 million base pay for Anyone But You, and a $250,000 producer credit$750,000 for Madame Web $250,000 for Immaculate$7.5 million for The HousemaidIn the latest American Eagle campaign, Martha Stewart gives "the greatest gift of all"American Eagle took to their official social pages to launch their holiday campaign featuring Stewart. They captioned:"Martha's given us the greatest gift of all: her presence… and her presents. And they’re both wrapped in denim. Give the gift of jeans and so much more with the AE Gift Guide 🔗"Stewart wrote:"When the gift is jeans, it’s always giving. Welcome to Martha's denim season. Start gifting @americaneagle #AEPartner #AEJeans"Netizens were notably quick to flood social media platforms with their opinions as Stewart became American Eagle's latest holiday campaign star. One X (formerly Twitter) user stated:""Some may want to say it was backlash, but backlash infers it hurt the company, but having Sydney Sweeney as the face of the campaign did nothing but help the company," she added. The Sydney Sweeney campaign was not controversial to anyone but the terminally online and the extremely liberal"Another commented:"What controversy? She did her ad campaign now it's Martha’s turn."According to American Eagle's chief marketing officer, Martha Stewart was selected as the campaign face because she allegedly reaches almost every demographic segment the brand sells to.Also Read: Who were Richard Branson's parents and grandparents? Complete Details explored as billionaire mourns wife Joan Templeman's death at 80Guns N' Roses 2026 World Tour: How to get presale code, dates, venues, and more explored