Netflix to stream 2027 and 2031 Women’s World Cups live in Canada

Netflix has announced that it will exclusively broadcast the 2027 and 2031 FIFA Women's World Cups in Canada. This step marks the company's entry into the live sports industry. The deal is similar to the deal made with the United States, and it represents a big milestone in sports broadcasting for the streaming giant.

FIFA acknowledged that this is the first time the Canadian rights to the Women's World Cup had been sold independently from previous FIFA competitions. The exclusive agreement grants the streaming platform ownership of all live matches, highlights, and other related content for both tournaments.

The partnership not only shows Netflix's rising presence in the live sports area, but it also indicates FIFA's desire to use the streaming service's worldwide reach and production capabilities.

Gabe Spitzer, the Vice President of Sports at Netflix, said in a statement:

“We are thrilled that Netflix will be FIFA’s exclusive partner in Canada for the Women’s World Cup in 2027 and 2031. With under two years to go until the first match in Brazil, we are hard at work on planning and aim to give fans unparalleled access to the most prestigious competition in women’s football.”

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Netflix's deal that makes it a big player now

Previously cautious to invest in live sports rights, the streaming platform has slowly stepped into this field, with boxing matches, like the Jake Paul vs Mike Tyson or the Taylor Serrano fight, which drew 74 million live viewers to WWE Raw matches and the Christmas Day NFL special in which Beyoncé performed in the halftime show.

With Canelo Álvarez and Terence Crawford's upcoming fight on the streaming platform, they have truly come a long way with the Women's World Cup, which aims to surpass the Taylor Serrano fight, which drew 74 million live viewers.

This collaboration brings in a shift for Canadians as they switch from TSN/CTV to the streaming platform. In the year 2023, the two channels broadcast all 64 Women's World Cup matches.

FIFA President Gianni Infantino spoke about the deal, saying:

“This is a landmark moment for sports media rights. As a marquee brand and Fifa’s new long-term partner, Netflix has shown a very strong level of commitment to growing women’s football."

He added:

“This agreement sends a strong message about the real value of the FIFA Women’s World Cup and the global women’s game. FIFA and Netflix partnering together makes this a truly historic day for broadcasting and for women’s football."

He finally concluded with:

“Besides broadcasting the tournaments themselves, Netflix will play a key role in terms of bringing the fascination of women’s football to a multimillion audience in the lead-up to both final tournaments, thereby enabling us to further increase their appeal.”

Even the streaming platform's Chief Content Officer, Bela Bajaria had something to say about the deal between Netflix and FIFA:

“I’ve seen the fandom for the Fifa Women’s World Cup grow tremendously – from the electric atmosphere in France in 2019 to, most recently, the incredible energy we saw across Australia and Aotearoa New Zealand last year."

Bajaria added:

“Bringing this iconic tournament to Netflix isn’t just about streaming matches, it’s also about celebrating the players, the culture and the passion driving the global rise of women’s sport.”

This won't be the first time that Netflix has collaborated with FIFA; they partnered on shows like Captains of the World: Documenting the Men's 2022 World Cup and Under Pressure: The U.S. Women's World Cup Team.

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From Brazil to Canada via the streaming platform

The 2027 Women's World Cup will be held in Brazil from June 24 to July 25, with 32 national teams participating in eight locations around the country. From 32 national teams, the Canadian team is already a favorite as they are the Olympic Champions after clinching the title back in the year 2021 in Japan.

From the 2031 FIFA World Cup, there will be an expansion to 48 teams, with the host country to be announced at the 76th FIFA Congress in Vancouver, which will be held on April 30, 2026.

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Canadians will have to be subscribed to the streaming platform to view the 2027 and 2031 Women's World Cups, which will be held in Brazil, and will generate a lot of views. While the prices have not been announced yet, the streaming platform may provide sports-specific plans or pay per view add-ons to non-subscribers.

Stay tuned to Soap Central for more information.