What is Jason Kelce’s Net worth? Travis Kelce and his brother’s beer reportedly valued at $200 million

According to Celebrity Net Worth, Jason Kelce, the former Philadelphia Eagles center, has an estimated net worth of $60 million.

Kelce, who spent 13 seasons with the Eagles, won a Super Bowl LII ring along with multiple Pro Bowl and first-team All-Pro selections before officially retiring in March 2024, Parade reports.

However, retirement hasn't affected his earnings. Reports indicate that Jason Kelce made close to $15 million annually from his New Heights podcast, thanks to an exclusive deal with Amazon, and earned an additional $2 million per year as an ESPN commentator.

Reflecting on his success, Jason Kelce told The Golfer’s Journal in November 2024:

“I think the Kelce brand, in general, is pretty high right now… I don’t know that it should be this high. If anything, we’re the overdog now. We’re way overvalued, probably. But I think I still try to attack things with that same mentality of, you put the work in, you do your best and you just try to get better than the day before - all the mentality that I had before.”

The Kelce brothers’ business pursuits only strengthened their wealth, as their Garage Beer line reached a valuation of $200 million, even amid a wider slowdown in the beverage industry, as reported by Us Weekly.

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Garage beer valued at $200 million as Travis and Jason Kelce defy industry downturn

Garage Beer’s rise offered a rare success story in a struggling beer market. The Kelce-backed brewer completed its first institutional funding round with Durational Capital Management, raising its valuation to approximately $200 million, according to The Wall Street Journal.

Revenue was expected to reach $60 million to $70 million in 2025, compared with less than $20 million the prior year, according to CEO Andy Sauer. He said the company’s expansion was fueled by consumer engagement, including responding directly to customers on social media and hosting events.

The company announced it would use the new funds to boost its marketing and expand its product line. Industry executive Bill Hackett, formerly of Constellation Brands, joined the board as part of the investment.

The backdrop for this growth was a steep downturn in traditional beer sales. The New York Post noted that Americans had scaled back drinking for health reasons, with some opting for weight-loss drugs like Ozempic and Wegovy. Younger consumers gravitated toward canned cocktails. Constellation, maker of Corona and Modelo, even lowered its profit outlook amid weakening demand.

Against that environment, Garage Beer’s trajectory stood out. Its light, approachable profile aligned with health-conscious buyers, while its connection to Travis and Jason Kelce gave it cultural cachet. Travis’s relationship with Taylor Swift further amplified attention, and the brothers’ New Heights podcast added another platform for visibility.

Sauer emphasized that the siblings remained closely involved in decision-making.

“It’s pretty emblematic on how they both operate, it’s an always-on relationship. It’s two people with the same vision and belief in beer, jumping into it,” he explained.

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From Taylor Swift spotlight to $200M beer, Kelce's empire drew cheers and criticism:

The Wall Street Journal’s report on Garage Beer’s soaring valuation raised eyebrows across the sports media landscape, but not everyone was impressed. Barstool Sports founder Dave Portnoy fired off a blunt post on X, questioning whether the Kelce brothers’ ventures would hold the same weight without Taylor Swift’s influence.

“I feel like the Kelce's keep getting stupid deals just so rich people can say they are friends with them and by extension Taylor Swift,” Portnoy wrote, triggering a wave of debate.

Since Travis Kelce’s relationship with Swift became public in 2023, the Kansas City Chiefs tight end has transformed from football icon into household celebrity. Her presence at games translated into record-breaking TV audiences and brand momentum that lifted both Kelce brothers.

Jason Kelce, who retired from the NFL in 2024, also benefited. Marca reported that the Kelces’ New Heights podcast landed a $100 million deal with Wondery, vaulting the show from niche appeal to mainstream cultural relevance.

Jason Kelce's rising profile attracted attention from platforms like YouTube, which reached out to him about participating in coverage of the Chargers–Chiefs game in Brazil. But, according to Front Office Sports, ESPN blocked the move, citing its exclusivity policy. The network, where Jason Kelce signed a three-year, $24 million deal to appear on Monday Night Countdown, has barred talent from moonlighting on NFL broadcasts with rival streamers such as YouTube or Netflix.

The restriction reflected broader tensions as tech companies pursued a greater role in live sports. Netflix planned another NFL Christmas doubleheader this season, while Fox and ESPN doubled down on protecting their expensive broadcast rights.

Even so, the Kelce family’s media presence has kept expanding. Travis stacked endorsement deals with brands like American Eagle and Accelerator energy drink, and even took on acting roles in Happy Gilmore 2 and FX’s Grotesquerie. Jason Kelce's wife, Kylie, launched her own podcast, adding another voice to a family media empire that now stretched well beyond the football field.