What is Jordon Hudson’s net worth? A look into Former model’s earnings amid Bill Belichick interview controversy

Jordon Hudson, a 24-year-old former cheerleader and now a public figure due to her relationship with longtime NFL coach Bill Belichick, is reported to have a net worth between $300,000 and $500,000.

Although she is not a traditional celebrity, Hudson has built her earnings through modeling, social media advertising, and, more recently, through her involvement in public relations and brand management related to Belichick’s post-football ventures.

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From cheerleader to influencer

Hudson grew up in Hancock, Maine, where she was a cheerleader for both Bridgewater State University and the East Celebrity Elite competitive squad. Her early professional experience includes a brief stint in pageantry as a Miss Maine USA contestant, as well as serving as a social media intern for cheerleading and dance apparel brand Rebel Athletic.

Her Instagram account has gained nearly 100,000 followers, generating some passive income. Hudson’s reach as an influencer suggests that she likely engages in sponsored posts, affiliate marketing, and brand partnerships—all of which contribute to her current net worth.

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A new role: Publicist and brand strategist for Belichick?

Hudson’s public involvement grew significantly in 2024 and 2025 as she became more involved in Belichick’s life, especially following his move from the NFL to college football at the University of North Carolina.

Documents obtained by The Athletic indicate that Hudson referred to herself as the Chief Operating Officer of Belichick Productions—a company with an unclear legal status but assumed to play a central role in his post-NFL career.

She has reportedly participated in public relations work such as managing social media accounts, overseeing brand image, and handling public-facing communications. This included the cancellation of the Hard Knocks docuseries, which was expected to document UNC’s football team.

This kind of involvement marks a notable shift from conventional expectations and points to Belichick’s evolving interests in sports media and branding.

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Controversy and public scrutiny

Hudson attracted public criticism after interrupting a CBS Sunday Morning interview meant to promote Belichick’s book, The Art of Winning. When host Tony Dokoupil asked how the couple first met, Hudson interjected with, “We’re not talking about this.” The moment sparked backlash and renewed scrutiny of Belichick’s notably private media presence.

In response, Hudson posted a segment of an internal email from Belichick on Instagram, which appeared to support her role in managing public messaging. The social media response was mixed, with some users defending her work as a publicist and others questioning the nature and scope of her involvement.

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A potential career pivot

Although Hudson has not yet reached multimillionaire status, her association with one of the NFL’s most successful coaches has likely raised her public profile—and potentially her earning capacity. With her involvement in production, growing social media presence, and increasing work in public relations, she appears poised to benefit from her heightened visibility.

Should Hudson formally pursue a role in brand strategy or sports media, her net worth could increase in the coming years. For now, her income appears to stem from modeling, social media activity, and unofficial spokesperson duties—all amplified by the controversy that first brought her into the spotlight.