Pop superstar Rihanna’s net worth has plunged in wake of flattened sales at her beauty brand, Fenty Beauty and her lingerie brand, Savage x Fenty. The fall in the singer-songwriter’s net worth has been recent.
Earlier this year, Rihanna’s net worth was said to be around $1.4 billion, as per The Street. However, according to Forbes, which recently compiled a list of the richest women celebrities in the U.S., the Only Girl (In The World) singer’s net worth has fallen by around $400 million to become $1 billion, as of the writing of this article. As per the publication, the singer has suffered around 30% decrease in her wealth.
Alongside the stagnation of sale at Rihanna’s key brands, Forbes estimates that the exit of the CEO of the celebrity entrepreneur’s Savage x Fenty label was one of the issues which impacted the singer’s wealth.

Rihanna’s business interests, explored
Back in 2017 when the pop star’s make-up and beauty brand, Fenty Beauty launched, its offerings broke the market which their offerings of make-up for diverse skin tones. According to The Street, Fenty earned $100 million in sales within the first month of its launch by tapping into the problem of people with diverse skin tones who felt that there were not adequately serviced by traditional make-up brands.
Fenty launched 40 shades of foundation. In a conversation with Refinery 29, the Diamonds singer said,
“I wanted things that I love. Then I also wanted things that girls of all skin tones could fall in love with. That was really important for me.”
As per Refinery 29, the singer also added,
“In every product I was like: ‘There needs to be something for a dark-skinned girl; there needs to be something for a really pale girl; there needs to be something in-between.’ There’s red undertones, green undertones, blue undertones, pink undertones, yellow undertones — you never know, so you want people to appreciate the product and not feel like: ‘Oh that’s cute, but it only looks good on her.”
In August 2021, BBC noted that the success of Fenty accounted for Rihanna’s entry into the billionaire club. The publication also noted that the singer owns 50% of the company alongside French luxury brand, LVMH.
Forbes reported that the Savage x Fenty label, launched in 2018 also in partnership with LVMH, achieved a $1 billion brand valuation in 2021, further contributing to singer’s wealth. According to the publication, the label had earned $558 million during its first year.

As per Marca, the singer, who is 21st century’s best-selling woman recording artist, has also earned enormous wealth from the sale of her 11 signature fragrances. The news outlet also reports that her brand endorsements, most notably her $25 million deal with Samsung also contribute immensely to her wealth. Some other brands that the singer is in association with are the jewellery brand Chopard, the designer labels Armani, and Louis Vuitton, and the luxury shoe brand Manolo Blahnik.
In addition to her brands and endorsements, Rihanna also own multiple properties
The singer, who originates from Barbados, owns a villa in her native country, priced at $22 million, according to Architectural Digest.
The Street also notes that the We Found Love singer owns a property in the well-known Beverly Hills area of Los Angeles, priced at $13.8 million, in addition to a $5.5 million condo in the city.
The Architectural Digest also notes that Rihanna has owned a variety of properties in New York, London and Los Angeles over the years.
Love movies? Try our Box Office Game and Movie Grid Game to test your film knowledge and have some fun!