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The monthly cost of Peacock is going up. NBCUniversal made it official, setting new prices across all of its subscription plans. Starting in late July, anyone signing up for the service will pay more. And those who already subscribe? Their billing cycles will reflect the new prices a few weeks later. It’s not just a small adjustment. This time, the jump is noticeable, enough to make people pause and reevaluate what each plan really includes.
Over the past few years, Peacock has tried to find its place among streaming giants. It started out with a lower price tag and a library that leaned heavily on NBC shows, reality content, and a few exclusives. With this price increase, things are shifting. The platform seems to be rebranding its value based on live sports and timely access to broadcast content, not just on-demand entertainment.
What changes and when
On July 23, 2025, new subscribers will be charged under the revised pricing model. Those already using the service will transition to the new rates starting on August 22, depending on their billing cycle.
The Premium monthly plan, which includes ads, will increase from $7.99 to $10.99. The Premium Plus plan, which removes most ads and adds more features, will go from $13.99 to $16.99.
Annual subscriptions are also going up:
Premium Annual will move from $79.99 to $109.99
Premium Plus Annual rises from $139.99 to $169.99
The change applies automatically. There’s no option to lock in the old price, even for those renewing just before the date. Once the new billing cycle hits, the increase appears.
What's included in each plan
The Premium plan continues to offer access to Peacock’s full content library, though it comes with commercial interruptions. Viewers can stream series like The Office, Yellowstone, and Bel-Air. It also includes next-day episodes of NBC shows and Bravo content. Live sports are part of the deal, too. Football games, Premier League matches, and major events broadcast through NBC Sports are available for those subscribed.
For anyone looking for a cleaner experience, Premium Plus removes most ads, allows some content to be downloaded for offline use, and includes access to local NBC channels in real time. It still won’t remove all ads from live events, but for movies and series, the playback is mostly uninterrupted.
The new low-cost option: Peacock Select
In addition to raising prices, Peacock is testing a more affordable plan. Called Peacock Select, this tier costs $7.99 per month and comes with trade-offs. Select does not offer live sports. It also excludes new film premieres and recent original content that tends to attract broader attention.
Instead, the plan focuses on older material. Back seasons of NBC shows, some variety programs, and titles from the existing library are expected to be available. It’s being pitched as a lighter version of the full service. At the moment, it’s in a limited test phase. There's no confirmed launch date for wider availability.
How the prices compare to other platforms
With these increases, Peacock moves into a different pricing bracket. It now costs more than several competitors in the ad-supported space. Max, previously HBO Max, charges $9.99 per month with ads. Disney+ starts at $7.99 for its ad-supported option. Netflix, often considered one of the more expensive services, offers a basic ad-supported plan at $6.99. The standard, ad-free version is $15.49. Paramount+ remains one of the lowest-cost options, starting at $5.99 and going up to $11.99 for the plan that includes Showtime.
This means Peacock, particularly at the Premium level, is now among the highest-priced services that still include ads. The justification appears to lie in its focus on live sports, fast access to broadcast content, and real-time programming.
Why this shift is happening now
NBCUniversal has invested heavily in sports broadcasting. The company is reported to be spending around $2.45 billion annually on rights for major leagues like the NBA, NFL, and Premier League. With those deals in place, it makes sense that the company would want to recoup part of that investment through subscription fees.
NBCUniversal has invested heavily in sports broadcasting. The company is reported to be spending around $2.45 billion annually on rights for major leagues like the NBA, NFL, and Premier League. With those deals in place, it makes sense that the company would want to recoup part of that investment through subscription fees.
The service is shifting its focus toward sports and broadcast-aligned programming, adjusting its pricing model to reflect those investments.
Dates to keep in mind
July 23, 2025: New users pay new rates
August 22, 2025: Existing users see prices updated with their next billing cycle
Peacock Select: Still in testing, no full release date announced yet
A closing note
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These price changes suggest a long-term shift in how Peacock sees itself. Once an entry-level option with a library of network content and a few originals, it’s now pushing into the space occupied by more expensive, live-driven platforms. For some subscribers, the live sports access may be worth the added cost. Others may find that the lighter Select tier is enough for casual viewing.
The value of each tier depends less on price alone and more on how viewers actually use the service. For now, the options are clearer, but they also come with a higher price tag.
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