It’s Halloween, and for Kourtney Kardashian and Travis Barker, that means one thing: time to go big on the costumes. This year, the couple transformed into the beloved characters from The Nightmare Before Christmas Kourtney Kardashian as Sally, Travis as Jack Skellington leaning into the film’s classic stop-motion aesthetic and dark whimsy. Their Halloween reveal didn’t just reflect a love for spooky pop-culture; it reaffirmed a fun tradition they’ve built together.With dramatic makeup, matching outfits and a vintage convertible for effect, it was more than just a costume choice it was a statement. In previous years they’ve channelled other iconic duos (for example, Morticia and Gomez Addams, and Lydia Deetz and Beetlejuice). This year’s look seemed to take that same playful intensity and turn it up a notch.Jack and Sally: Kourtney Kardashian and Travis Barker’s Halloween Look ExploredIn an Instagram video shared on October 31st, Kourtney Kardashian and Travis cruised down the street in a sleek black Chevy Impala convertible, the red interior illuminated in twilight. The soundtrack? A fitting nod to the film: “This Is Halloween”. Kourtney’s makeup mirrored Sally’s stitched-together patchwork look: white face paint, hand-drawn stitching detail, a long red wig and a black-and-white swirl patterned outfit with a grey jacket. Travis went all in as Jack: pinstriped black-and-white suit, fully white-painted head, dark circles around his eyes and stitched detailing.Beyond the visuals, the video set-up amplified why the post went viral: it mixed nostalgia (the beloved 1993 film), high production-value (costumes + car + soundtrack) and social media flair (a couple playing into their shared Halloween obsession). Fans were drawn to how thoroughly they committed to their characters, and the reveal felt less fleeting and more cinematic. Their history of elaborate Halloween costumes also helped: this isn’t their first rodeo, and fans expect something grand. It reinforces their image as a fun, playful pair who lean into spookiness in a stylised way.Also notable: their home décor. Ahead of Halloween, Kourtney unveiled a towering skeleton sculpture and an indoor tablescape dripping with skulls, candles and black foliage cementing her self-proclaimed title as “Queen of Halloween”. The combination of personal brand, social-media savvy and pop-culture reference made this latest costume more than just a fancy outfit it became a moment.Kourtney Kardashian and Travis’s Jack and Sally transformation accomplished exactly what a showstopping Halloween couple’s costume should: it referenced something beloved, it felt elevated (costume + setting + reveal), and it reinforced their shared personality and aesthetic. For fans, this wasn’t just another photo it was a mini-event. As Halloween becomes increasingly performative on social media, their version sets a high bar for creativity, coordination and cinematic flair. If nothing else, it shows that when the holiday rolls around, they don’t just dress up: they produce a moment.