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Prominent actor and singer Cha Eun-woo, who partners with luxury jeweler Chaumet, appears on Marie Claire Korea, a collaboration between the fashion and jewelry industries in South Korea. Online, there have been fervent reactions to the forthcoming April 2025 edition of the magazine.
The cover with Cha Eun-woo marks a turning point for the magazine and the brand's cooperation. Rumors abound that the cover features three separate versions of Cha Eun-woo, each capturing a different facet of his nature.
Fans react as Cha Eun-woo poses for the latest cover of Marie Claire Korea x Chaumet
A post was added by the X.com handle of Marie Claire Korea, with the caption in their native language:
"#제작협찬 #Coverstory #마리끌레르코리아 4월호 커버의 주인공은 #차은우 입니다. 입체적으로 빛나는 그와 #쇼메 가 함께한 3종의 커버 이미지를 지금 공개합니다."
One of the fans retweeted the post, sharing the effect the pictures have on them. They wrote:
"This man wants me dead cause these photoshoots keep popping up and i cant keep up with them he is so ethereal im literally tired and in tears" (@shortcakies on X.com)
Soon, more fans took to the comment section, expressing their views on the photoshoot. Some of the reactions to the original post are:
"How beautifully you executed the Chaumet advertising program. I am proud of you." (@Shekoofehabasi on X.com)
"He looks wonderfully mysterious seductive handsome 🫠😘😍" (@FanpageTepa on X.com)
"Gorgeous and stunning Chaumet Prince ☺️💙✨" (@lovenunubear on X.com)
Cha Eun-woo received a lot of love and encouragement for his new luxury venture. Fans and followers gave him nods, especially for his good looks and charming persona.
Another post was added to the X.com handle of @chaeunwoodaily, with the caption:
"Cha Eun Woo on the covers of Marie Claire Korea with Chaumet."
Some of the comments on the post are:
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"I’ll have the gold Chaumet necklace and charm please." (@Byrn6657Kbs27 on X)
The Marie Claire Korea x Chaumet cover, with Cha, shows the increasing cooperation between South Korean fashion and celebrity culture. Cha Eun-woo surely breaks preconceptions of modern masculinity and style because his fans describe him as "ethereal" and that they cannot "keep up" with his pure brilliance.
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