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The Italian jewellery brand, Pomellato, has announced its newest brand ambassador. Turkish actress Hande Erçel was chosen as the newest face of the brand on April 17, 2025. Pomellato made the announcement on their official Instagram account. The caption of the post stated:
"Pomellato welcomes Hande Erçel as its new Ambassador. With her artistic sensibility and strength, she embodies the values of the Maison."
There was a statement from the actress, too . It said:
"Wearing Pomellato feels like wearing art"
The caption continued:
"Her effortless grace radiates through Nudo collection, capturing the essence of Pomellato's artistry. @handemiyy #Pomellato #NudoCollection #adv".
The Instagram post features two photos of Erçel wearing stacks of Pomellato rings, bracelets, and earrings.
More details about Pomellato and Hande Erçel
Poemllato was founded by Pino Rabolini in 1967, in Milan, Italy. The brand introduced the idea of prêt-à-porter jewelry, which means jewelry that can be worn every day and changed any time. The brand believes that jewelry is not only to be seen as a symbol of wealth and status.
A signature feature of Pomellato jewelry is the use of colorful stones. The brand describes itself saying:
"Pomellato has pushed the boundaries of iconic style with its vibrant gemstones and contemporary design."
The Italian jewelry brand's style was further elaborated on their page:
"Eternally inspired by Milan’s strong creative spirit, Pomellato embodies a modern yet unconventional beauty synonymous with its beloved hometown. The Maison’s signature style is a tribute to the city’s goldsmithing heritage: elegant, original and unmistakably Milanese."
As for Pomellato's newest brand ambassador, Hande Erçel, she is a Turkish actress who is popular for her roles in numerous Turkish films and television series. She is known for her roles in Turkish romantic television series such as Aşk Laftan Anlamaz and Sen Çal Kapımı y Bambaşka Biri. Another famous series she worked on was Güneşin Kızları.
Erçel has won numerous awards in her career. These include the Elle Style Awards in 2022 and 2024, the 44th Golden Butterfly Awards for Best Actress in Comedy in 2017, and more.
How did netizens react to Pomellato announcing Hande Erçel as their newest brand ambassador?
Fans have been praising the brand and Erçel, leaving wholesome comments in the Italian jewelry brand's post.
Have a look at what netizens had to say.
"Art praising art 😍 " @turkdizigallery wrote.
"She is the best she is the Queen," @ez.cob complimented Hande Erçel.
A user, who seems to be familiar with the jewelry brand, commented:
"Ever since I did the store for Mandredi in NYC, I learned of @pomellato and love them- to see hande wearing it is nice" - @arnaz_nyc chimed in.
Another fan called the Turkish actress a jewel herself. Their comment read:
"The jewel is Hande Ercel ❤️❤️ " @jabbourraja said.
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Pomellato's announcement of Hande Erçel as its newest brand ambassador has received excitement and praise for both the jewelry brand and the actress. As seen from the post, Erçel dazzles in Pomellato’s iconic Nudo collection.
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