Beyoncé dropped a new video for her haircare brand, Cécred, and while she served face, grace, and glam, the internet gave it a new label: “jumpscare.” That was the viral comment under a clip showing Queen Bey and her mom, Tina Knowles, in a dramatic salon-style scene that has TikTok in a chokehold. @KarmaIsAFad put it plainly:“jumpscare,”reacting to a now-viral post by @PopBase captioned“Beyoncé and Tina Knowles in new video for Cécred.”While Bey was absolutely glowing in a plunging black dress and soft curls, fans had… thoughts — ranging from wig conspiracies to cries of adoption. The hair product may be sacred, but the reactions were anything but. And yes, Cécred is now officially at Ulta — so your wallet is not safe.Wigs, jokes, and Ulta carts: Beyoncé’s haircare launch gets the chaotic reaction it deservesSocial media had a full-on meltdown over the video, with the Beyoncé fandom doing what they do best: meme-ing their way through the glam.“Her acting like that’s not a wig 😭😭😭😭 girl BYE.” -@nasmarajs@ms__lost couldn’t help but point out the very obvious possibility that the silky strands in the video might not be 100% from Bey’s own follicles. Respectfully.“Putting hair product into your wig is crazy 😭”The way Twitter scientists conducted a forensic breakdown of the styling sequence, like it was a crime scene… elite behavior.“Who and who?”A chaotic response by @horejsiii to the dramatic intro of the duo, like we weren’t all looking at Beyoncé and her very recognizable mom. Delulu or sarcastic? You decide.“She lowkey looking like Gaga here.” -@Mai_ASURFrom the platinum waves to the bold styling, some fans were seeing a sprinkle of Mother Monster in Bey’s vibe — and honestly, not a bad comparison.“Cécred is finally at Ulta and my cart is already disrespectfully full 😭"-@MiniqtzThe real gag? While the internet clowned, shoppers sprinted to Ulta like it was Black Friday in April.“Adopt me please 😭😭 ”-@edokosticA sentiment directed at Beyoncé and Tina, because who wouldn’t want to be mentored in life and haircare by this iconic duo?One thing is clear: whether you’re here for the product, the production, or the playful chaos, the Knowles queens continue to dominate.Beyoncé, Tina Knowles, and the Cécred era, explainedThis now-viral video is part of the official campaign for Cécred, Beyoncé’s newly launched haircare line. The name — pronounced “sacred” — nods to the deep cultural significance of hair in Black communities, as well as Bey’s personal journey growing up in her mom’s Houston salon. Tina Knowles, a hairstylist by trade, was front and center in the video, giving it both authenticity and a generational tie.In the clip, Beyoncé stuns in a low-cut black gown with soft curls and minimal glam, seated like royalty in a luxe salon as her mom applies product to her hair (or, as fans argue, wig). The vibe is cinematic, regal, and quietly emotional — a nod to the legacy of beauty and self-care passed from mother to daughter.The Cécred range includes shampoos, conditioners, deep treatments, and oils — all formulated to strengthen and restore textured hair. With its release at a major beauty retailer, the line is now accessible to the masses — and let’s just say, the masses are not holding back.Beyond the meme-worthy moments, this video is part of a broader message: honoring heritage, redefining luxury, and giving textured hair the TLC it deserves. And of course, doing it all with that signature Knowles flair.