‘Oh, they’re squeezing every penny out of it!’: Fans react hilariously to Apple’s over-the-top marketing for Severance Season 2

Mark S. (Adam Scott), coming back to the Lumon office (Image via Apple)
Mark S. (Adam Scott), coming back to the Lumon office (Image via Apple)

After a talked about and successful season 1, Severance, Apple TV's famous series, returned for its much-awaited season 2...with a twist! Aside from the Severance cast surprising the people of New York at the Grand Central Station, they also have...*drum roll* Mark S.'s balloon on the Apple website!

X user @aaronp13 posted on X about the mind-blowing marketing promotion that Severance fans—both old and new fans, were shocked and reacted hilariously to the marketing strategy!

Other fans weigh in on the show's promotion saying that they were not annoyed on how they marketed the show's new season!

"I’d be annoyed normally but the show is really good." - a fan said

Severance fans also thanked Apple because after their requests to give Severance pretty good advertising, Apple *FINALLY* agreed and their marketing promotions worked!

"Apple TV heard us talk about how they don’t promote their excellent shows then made Season 2 of Severance and said “bet.”" - another fan posted
"This must be the first time apple have really put effort in promoting one of their shows." - one said
"I swear, Apple could sell snow to a polar bear with their marketing magic. Just waiting for them to start promoting season 3 before we've even binge-watched season 2!" - an X user added
"AppleTV is finally marketing their shows!" - a user replied

Other X users are also happy because they feel like Real TV is back—good show, good cast, and good advertisement!

Some Severance fans (and also non-fans) also got excited because after looking at Apple's website (and also after doing their errands), they will immediately tune in to the show!


The Macrodata Refinement 4's future on Lumon

After the cliffhanger of Severance Season 1, it leaves us with the question, "What will happen to Mark S., Helly, Irving, and Dylan?" If you're a fan, chances are you KNEW what happened in season 1—their duties and innies became aware of each other's existence!

But what will season 2 explore? Well, according to Apple, it will explore Lumon's deep, dark, and mysterious history, and we will see the Macrodata Refinement 4's character complexities—their thoughts, their feelings, their actions.


Now that Severance Season 2 has the marketing it deserves, it's time for us, viewers to keep watching it, supporting it, and sharing it with other people so that we will have season 3 (that's how excited we are, LOL)!


Edited by Apoorva Jujjavarapu
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