“Produce better movies.”—Fans laugh as AMC CEO Adam Aron calls for longer theatrical windows amid industry debate

49th AFI Life Achievement Award: A Tribute To Nicole Kidman - Source: Getty
49th AFI Life Achievement Award: A Tribute To Nicole Kidman - Source: Getty

Recently, AMC CEO Adam Aron sparked a wildfire of reactions and discussions by reportedly promoting longer theatrical windows. His argument centers on the view that movies stay in theatres for a significantly shorter amount of time and swiftly move to streaming platforms.

Netizens are poking fun at Adam Aron's statement while also engaging in debates in the comment section.

One user wrote wrote, (via @fartingseal/X)

Your problems would be solved if you produce better movies.

Well, who can deny that many of us prefer to wait for movies to hit Netflix, slip into comfy pajamas, and binge-watch at home? Interestingly, there is no single pattern when it comes to movie-watching preferences. Adam Aron's statement brought back the age-old debate of what is the best way of watching a movie.

As taste and choices differ, so does the preference for movie-watching methods. Some movie lovers love to grab a popcorn tub and go to theatres to experience the movie on a big, widescreen with good sound while others love to stay indoors.

Streaming platforms have given a source of entertainment to everyone irrespective of linguistic or geographical barriers. It has also enabled cultural exchange.

Fans believe that when movies stick to theatres for a longer period, they get more time to align their schedule and movie dates with theatre releases.

However, when Aron's statement hit the internet, as usual, netizens on both sides of the debate engaged in discussions. Some thought streaming platforms should continue as usual to acquire and make live the movies soon after.

While another section of the netizens thought it was better the old way. Meaning, more days in the theatre to be able to watch the movie. Adam Arom himself acknowledged that this issue was a matter of debate and let's just say he was right!


Fans laugh as AMC CEO Adam Aron calls for longer theatrical windows amid industry debate

Some netizens tried to point out how this idea of giving theatres a longer screening span worked out the last time it was tried. Listening to Adam Aron's statement, others went into the road of deep analysis and said that this wouldn't solve the bigger problem at hand.

A netizen commented, (via @DirectorJTS/X)

Sixty day window for major releases, bring back second run theaters.
Well, one can dream, anyway.

Another social media user posted, (via @ahh_adan/X)

YES!!!!!!!!! cuz why does it feel like they’re in theaters for

This X user wrote, (via @brandontsla/X)

How about make good movies again

Another X user dropped the following comment, (via @StephenFleming/X)

Didn’t we try this before?

This netizen wrote, (via @Mousewrangler2/X)

I guess asking Hollywood to come up with some original ideas instead of just remaking films from 20 years ago is out of the question?

Another X user commented, (via @marcblitstein/X)

Couldn't agree more. We need cinema to thrive in theaters. But good luck getting the tech overlords that invested billions into streaming to see it that way. Until A-List talent refuse to work with streamers, the demise of the theatrical exhibitioners will continue.

Also read: "And then gon send them home empty": Memes erupt as Ariana Grande and Cynthia Erivo will reportedly open Oscars with a 'Wicked' performance

Edited by Tanisha Aggarwal