“That’s clever marketing though”: Fans in stitches as beach goons guard the theaters for the premiere of the Nicolas Cage led film, ‘The Surfer’

During the SXSW premiere of The Surfer, film attendees were in for a treat because they saw Beach Goons guarding the entrance of the cinema—a fun yet creative way to let the people know that the film is about, well, surfing! (via X/@DiscussingFilm)

Fans' hilarious comments to the Beach Goons

Because of The Surfer's Beach Goons at SXSW, fans can't help but poke fun with The Surfer's marketing team, commenting that it's a clever marketing ploy!

"That's clever marketing though." - a fan said (via X/@KevinProLiX)

Other fans joked that they would be at The Surfer's movie premiere by surfing through the sea and avoiding the Beach Goons at all costs. (via X/@WattoPhotos)

Some fans trolled the Beach Goons, noting that you must need to bring a surfboard in order for you to enter the cinema and watch the film!

"Guess you need a surfboard to get in." - another fan remarked (via X/@infinlterealm)

X users also praised the Beach Goons at SXSW, saying that the locals took some time to make the SXSW location more inviting and have the surf-beach vibes so that it is still connected to the Nicolas Cage-led film.

"Locals keepin' it real for Nic Cage's surf flick, huh?" - an X user commented (via X/@C2Dougie)

Because of the term "Beach Goons," some X users roasted the term, stating that the term "Goons" has a double meaning! (via X/@cashewgames1)

"They’re doing what on the beach?" - another X user asked (via X/@Suspiria_Goblin)

What is The Surfer all about?

Now that you're interested with The Surfer because of the Beach Goons and you have an idea that The Surfer is all about surfers, well, here's the gist of the film!

The Surfer is a psychological thriller film wherein Nicolas Cage plays a businessman who returned to his hometown. The film took a massive turn when Nicolas Cage's character went to the local beach but was denied to enter because the surfers "owned" the beach. The question remains: will Nicolas Cage's character be able to visit his fave childhood place or will the surfers succeed in turning him away?

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In order for a film to become a hit in the year 2025, the film must have:

1. an iconic marketing
2. legendary press tours
3. fun teasers that can intrigue a moviegoer! In the Nicolas Cage-led film, The Surfer, they have the number 1 reason and boy, their marketing worked.

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