15 beauty influencers to follow in 2025

If you want to level up your makeup or skincare game in 2025, we have help. Here is a list of some of the most talented and innovative beauty influencers sure to make a mark in 2025, with their Instagram handles included!

1) Taylor Anise

Taylor Anise loves to do makeup looks from everyday looks to full glam. Anise rocks gorgeous braids to her natural curly hair. Follow her @tayloranise on Instagram.

2) Isabella Mayer

Through Isabella Mayer's account, you get both beauty and fashion. Mayer is a 20-something English beauty influencer living and making content in Amsterdam. She became internet famous after her "30-day autumn outfit series" and never looked back. If you want to give her a follow, her Instagram handle is @isabellapmayer.

3) Garbo Zhu

You get makeup, fashion, and pottery on Garbo Zhu's Instagram account. Zhu does not gatekeep whenever she does her makeup; she lets her followers know in detail what products and brands she is using. Hop over to @garbo.zhu. and give her a follow if you like her makeup and style.

4) Alissia Christidis

Toronto-based beauty influencer Alissia Christidis is known for GRWM videos. For fans of the foxy look and big lashes, Christidis is your go-to. Christidis grew in popularity on TikTok first, which then followed to her Instagram account. Go check out @alissia.christidis.

5) Jackie Asamoah

Jackie Asamoah is not your everyday regular beauty influencer. She is also a co-founder of Forvr Mood, a candle and fragrance brand that indulges in self-care bundles. Her Instagram account, @jackieaina, is a mix of beauty, fashion, and business content.

6) Gabbie Sul

Gabbie Sul is your girl if your vibe is more about having that "clean girl look." As a beauty influencer, Sul is known for her glowy and dewy makeup that looks "oh, so natural". You can find @gabbiesul on Instagram and TikTok, where she shares her makeup routines and outfit inspiration.

7) Kelly Gooch

For makeup newbies, Kelly Gooch's account is one to look out for. Kelly is a girl's girl because you can find hair and makeup tutorials, where to find dupes, and more. She focuses on cruelty-free beauty and thrifted fashion. You can find her on Instagram @_kellygooch and Kelly Gooch on YouTube, where she has amassed 167K subscribers.

8) Yvonne Victoria

Yvonne Victoria is a UK-based fashion and beauty influencer. From serving makeup looks to GRWM videos, Victoria does everything big and glam. Learn how to get her glow by following her on Instagram and TikTok. Look her up on both platforms @yvonnevictoria.

9) Chloe Louise Roberts

You will find a mix of skincare and makeup content on Chloe Roberts' account. You will find makeup inspiration for all events, from simple everyday makeup to creative and internet-breaking looks. Find her on Instagram and TikTok @chloelouiseroberts_ and @chloelouiseroberts, respectively.

10) Ava

Ava is a South Korean beauty influencer based in NYC. She is also a business founder and CEO of By Ava. Although her account is more about skincare, she is a beauty influencer in her own right. You can find more tips and products on her Instagram accounts: @glowwithava and @byava. She promotes a mix of luxury and practical skincare with K-beauty products.

11) Darcei

Darcei may have won the Beauty Creator of the Year 2022 Streamys, but she still remains relevant to this day and will keep growing in 2025. She deems herself the "Makeup Mythbuster" and produces content that helps dark-skinned girls find dark-skin-friendly products. She keeps it real and authentic on her page, which is why everyone loves her. You can follow her at @missdarcei on Instagram.

12) Rachel Finley

According to Rachel Finley's Instagram bio, her account is where you can find "your unfiltered skincare & beauty bestie." She sticks to her word, as her content is all about experimenting with makeup and skincare along with her followers. You can find her on Instagram at @hydrationceo.

13) Mars

Mars' Instagram account is for all the corporate goth girlies. She is based in Los Angeles and makes fashion and makeup content inspired by the goth aesthetic. She is known for her edgy but corporate-friendly outfits, jewelry, nails, makeup, and more. Find her Instagram account at @yung.planet.

14) April Lockhart

April Lockhart is a woman who represents the disabled community loud and proud. She is self-admittedly a "disabled fashion girlie" who focuses on "clean makeup." Find her on Instagram @aprillockhart.

15) Leilani Green

Leilani Green is the queen of serving face. Any makeup look you can think of, she can do it! Not only does she do everyday and glam makeup looks, but she also expresses her art and creativity through it. You won't be bored scrolling through her endless reels. Find this beauty influencer on Instagram @leilanigreen.