15 best elf Cosmetics products to get in 2025 

e.l.f. Cosmetics, known for its affordable and high-performing beauty products, has consistently delivered exceptional value to makeup enthusiasts. As 2025 begins, the brand continues to dominate the beauty industry with a range of versatile and innovative products that cater to diverse needs. From hydrating primers to glowing highlighters, these items prove that quality doesn’t have to break the bank.

1. e.l.f. Power Grip Primer ($10)

This gel-based primer is your secret weapon for long-lasting makeup. It creates a tacky base that helps the foundation and other products adhere seamlessly while keeping them in place throughout the day. Infused with hyaluronic acid, it preps your skin and hydrates it, giving you a smooth and plump canvas. Whether heading out for a long workday or a special event, this affordable $10 primer ensures your makeup stays fresh.

2. e.l.f. Halo Glow Liquid Filter ($14)

Achieve a radiant, lit-from-within glow with the Halo Glow Liquid Filter. This multi-purpose product can be used alone for subtle luminosity or mixed with foundation for an enhanced dewy finish. Enriched with skin-loving ingredients, it’s designed to blur imperfections and add a soft-focus effect to your complexion. At $14, it’s a cost-effective alternative to pricier luxury glow boosters, making it essential in your makeup bag for a flawless look.

3. e.l.f. Hydrating Camo Concealer ($6)

The Hydrating Camo Concealer offers full coverage without dryness. It’s packed with rose flower water to provide hydration, ensuring it feels lightweight and comfortable on the skin. Whether you’re hiding blemishes, dark circles, or redness, this $6 concealer gets the job done easily. Its doe-foot applicator allows for precise application, while its creamy formula blends effortlessly, leaving you with a natural finish. A must-have for an even, radiant complexion.

4. e.l.f. Holy Hydration! Makeup Melting Cleansing Balm ($11)

Removing makeup at the end of the day has never been easier than with this $11 cleansing balm. It melts away even waterproof products, leaving your skin clean and refreshed. Infused with hyaluronic acid and peptides, it cleanses and hydrates your skin, making it soft and nourished. Its gentle yet effective formula works for all skin types, making it a reliable choice for maintaining healthy skin after a full day.

5. e.l.f. Camo CC Cream ($15)

Looking for a multitasking base product? The e.l.f. Camo CC Cream offers medium-to-full coverage while protecting your skin with SPF 30. Infused with collagen and niacinamide, it helps improve skin texture over time, making it more than just makeup. This $15 product evens out your complexion, minimizes redness, and adds a natural finish. Whether running errands or attending a meeting, it ensures your skin looks flawless and feels protected.

6. e.l.f. No Budge Retractable Eyeliner ($5)

This $5 eyeliner lives up to its name, providing smudge-proof and long-lasting wear. Its creamy texture glides on effortlessly, delivering bold color in just one swipe. Perfect for tightening or creating dramatic winged looks, it stays put all day without fading. The retractable design eliminates the need for sharpening, making it a convenient addition to your makeup routine. Whether you prefer classic black or fun colors, this eyeliner won’t disappoint.

7. e.l.f. Bite-Size Face Duo ($4)

This compact duo combines a blush and highlighter, making it perfect for touch-ups on the go. Its pigmented formula ensures a smooth application, while the range of shades caters to various skin tones. At just $4, it’s an affordable way to add a pop of color and a hint of shimmer to your look. Slip it into your purse for easy access to a fresh, glowing complexion anytime, anywhere.

8. e.l.f. Lash It Loud Mascara ($6)

For voluminous lashes, the Lash It Loud Mascara is a game-changer. Its updated brush design ensures even application, lifting and separating lashes for a clump-free finish. The formula enhances lash volume and stays put without smudging, making it a reliable choice for day or night. Priced at $6, this mascara offers dramatic results without requiring a splurge, proving that bold lashes don’t have to come at a high cost.

9. e.l.f. Instant Lift Brow Pencil ($3)

Define and shape your brows effortlessly with the Instant Lift Brow Pencil. Its creamy formula glides on smoothly, allowing you to fill in sparse areas with precision. The built-in spoolie brush helps blend the product for a natural finish, giving your brows a polished look. At just $3, this affordable pencil is ideal for quick touch-ups or detailed grooming, making it a go-to tool for perfect brows every time.

10. e.l.f. Jelly Pop Juicy Gloss ($5)

Add a burst of hydration and a hint of color to your lips with the Jelly Pop Juicy Gloss. Infused with hyaluronic acid, it keeps your lips moisturized while delivering a glossy, non-sticky finish. Perfect for casual outings or glamorous events, it enhances your natural lip color with a juicy sheen. At $5, this gloss is a budget-friendly way to keep your lips looking and feeling their best all day.

11. e.l.f. Poreless Putty Primer ($9)

Achieve a flawless base with the Poreless Putty Primer, a cult favorite for its smoothening properties. Its velvety texture fills in pores and fine lines, creating a perfect canvas for makeup application. Whether you have dry, oily, or combination skin, this primer works well with various skin types. At $9, it’s a wallet-friendly alternative to high-end primers, offering results that rival more expensive options while ensuring your makeup stays in place.

12. e.l.f. Liquid Glitter Eyeshadow ($5)

For sparkling eye looks, the Liquid Glitter Eyeshadow delivers high-impact shimmer. Its quick-drying formula ensures long-lasting wear, perfect for parties or special occasions. The applicator allows precise placement, helping you create subtle accents or bold statement looks easily. At just $5, this eyeshadow is an affordable way to add glamour to your makeup routine. Available in a variety of shades, it suits different preferences and occasions.

13. e.l.f. Holy Hydration! Face Cream ($12)

Keep your skin moisturized with the Holy Hydration! Face Cream is a rich yet lightweight formula designed for daily use. Infused with hyaluronic acid and peptides, it helps retain moisture and improve skin texture. Suitable for all skin types, this $12 face cream nourishes your skin needs without feeling heavy. Whether used as part of your morning routine or before bedtime, it’s a reliable choice for hydrated, healthy-looking skin.

14. e.l.f. Camo Powder Foundation ($11)

For a matte, airbrushed finish, the Camo Powder Foundation offers buildable coverage that feels weightless on the skin. It evens out your complexion while controlling shine, making it ideal for oily or combination skin types. This $11 foundation is easy to apply and perfect for quick touch-ups throughout the day. Its compact packaging makes it travel-friendly, ensuring you can maintain a polished look without the hassle of liquid formulas.

15. e.l.f. Putty Blush ($7)

Add a natural flush of color to your cheeks with the Putty Blush. Its creamy, buildable formula blends seamlessly into the skin, allowing you to customize the intensity. Whether you prefer a subtle tint or a bold pop of color, this $7 blush adapts to your desired look. Available in various shades, it complements different skin tones and provides a dewy, youthful finish. It’s an essential addition to any makeup collection.