15 biggest fashion lawsuit battles that had entire industry on toes

9. Burberry vs. Target

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In 2018, Burberry sued Target for selling items with a pattern that was almost identical to its iconic check pattern. Burberry claimed that Target was infringing on its trademark, which was associated with luxury fashion and heritage. The case was newsworthy because of the difference in positioning between the two brands: Burberry as a high-end label and Target as a mass-market retailer. Per RetailDive, in October 2018, the case was eventually settled as the parties voluntarily dismissed the case, and Target agreed to stop using the pattern, but it highlighted the problems in the protection of intellectual property in a very crowded marketplace.

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