12. Forever 21 vs. Gucci

Forever 21 preemptively sued Gucci in 2017, arguing that its use of stripe motifs didn’t infringe on Gucci’s iconic designs. Gucci had previously sent cease-and-desist letters, claiming the motifs were trademarked. Forever 21 sought legal clarity but faced counterclaims from Gucci. Per YLCC, the case concluded in November 2018 through a settlement, with the terms remaining confidential. This legal battle highlighted the challenges of protecting design elements in fast fashion.
Edited by Nimisha