15 biggest fashion lawsuit battles that had entire industry on toes

4. Hermès vs. MetaBirkins

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Hermès sued digital artist Mason Rothschild in 2022 over his "MetaBirkins" (NFT art inspired by the iconic Birkin Bag). Hermès alleged trademark infringement, claiming that the meta-birkins might have confused consumers into believing they were produced by the luxury brand. This lawsuit sets off great debates on intellectual property concerning the emerging world of digital art and NFTs, concerning how luxury brands will then protect their trademarks in that virtual space. Per WWD, the jury ruled in favor of Hermès in 2023.

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