7 best upcoming Sneakers launch to look forward for this week (16th to 22nd December)

The global sneaker industry is abuzz this week. An array of exciting releases from multiple global brands like Nike, PUMA, New Balance, and others are featured between December 16, to December 22, 2024.

In this post, the best seven anticipated sneaker launches are explored that you do not want to miss.

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Top 7 upcoming Sneakers launch of this week

1. Travis Scott x Air Jordan 1 Low OG "Velvet Brown"

Travis Scott x Air Jordan 1 Low OG "Velvet Brown" (Image via Nike)

Release Date: December 21, 2024
Retail Price: $150
SKU: DM7866-202
Where to Buy: Nike SNKRS, Nike.com, and other select retailers

Travis Scott continues his sneaker line culture with another collaboration with Air Jordan. The loved Air Jordan 1 Low OG is iterated in a brand new "Velvet Brown" colorway.

The low-top design sports a suede upper with leather accents, including the signature reverse Swoosh. It comes in a tonal brown palette.

2. PUMA All-Pro NITRO "Polar Express"

PUMA All-Pro NITRO "Polar Express" (Image via PUMA)

Release Date: December 18, 2024
Retail Price: $140
SKU: 310396_01
Colorway: Club Navy, Intense Red, Golden Fog, Yellow Blaze, Silver Mist
Where to Buy: PUMA.com, and other select retailers

PUMA pays homage to the holiday classic Polar Express with this festive edition of the All-Pro NITRO. Below is how the brand is describing these sneakers:

"Meet the All-Pro NITRO™ Polar Express, created to celebrate the 20th anniversary of the iconic film. It’s packed with the latest PUMA Hoops tech – from NITRO™ SQD foam for superior support and responsiveness, to a breathable engineered mesh upper and a high-abrasion outsole."

It adds,

"Plus, custom graphics at the heel, tongue, and laces remind you to “BELIEVE” in the magic of the season. Get ready for Holidays and take your game to the next level with All-Pro NITRO™."

3. Nike SB Dunk Low Pro x Nicole Hause "White and University Blue"

Nike SB Dunk Low Pro x Nicole Hause (Image via Nike)

Release Date: December 17, 2024
Retail Price: $125
SKU: FZ8802-100
Colorway: White, and University Blue
Where to Buy: Nike SNKRS, Nike.com, and other select retailers

Nicole Hause debuts her first collaboration with Nike SB. The shoe features a white tumbled leather upper, which is then accented by a University Blue Swoosh. An attractive feature of the shoes is the removable chain, doubling as a bracelet.

Below is what Nike had to mention about these sneakers:

"Playfully off the chain. That’s not a paradox, that’s Nicole Hause’s approach to skateboarding, life and leisure. As simple as it sounds, there’s a lot to it—and this Dunk Low Pro encapsulates Nicole’s mix of easy-going and all-in mindset."

4. New Balance Made in USA 997 "Moonrock and Driftwood"

New Balance Made in USA 997 "Moonrock and Driftwood" (Image via New Balance)

Release Date: December 19, 2024
Retail Price: $189.99
SKU: U997GG
Colorway: Moonrock with Driftwood
Where to Buy: New Balance's website, and other select retailers

New Balance continues its Made in USA line with the 997 in a "Moonrock and Driftwood" colorway. The shoes sport premium leather, mesh, and hairy suede. The ENCAP midsole technology is used in the making. These shoes are very reliable as an everyday wear.

Here is how the brand presents these upcoming sneakers:

"When it debuted in 1990, the 997 was beloved immediately. When the original model was discontinued years later, it became legendary. Today, the 997 remains one of the most sought-after models in the entire New Balance archive, especially when it reappears for special occasions."

It continues:

"For Fall/Winter ’24, the 997 marks its first appearance in the Made in USA Seasonal Collection. The classic wedge-shaped silhouette, featuring a distinctive high set heel pad, is outfitted with leather, mesh, and hairy suede construction and features a neutral, moonrock and driftwood, color palette."

5. Curry Fox 1 "Happy Fox Day"

Curry Fox 1 "Happy Fox Day" (Image via Under Armour)

Release Date: December 20, 2024
Retail Price: $120
SKU: 6005396
Colorway: Forest Green / Classic Green / Metallic Gold - 301
Where to Buy: Under Armour's website, and other select retailers

Under Armour celebrates De'Aaron Fox’s birthday with the Curry Fox 1 "Happy Fox Day." It comes in a forest green and metallic gold palette. These sneakers are equipped with UA Flow cushioning technology. Additionally, a lightweight upper and internal midfoot shank plate is also featured.

Below is what the brand had to state regarding the shoes:

"We've got the only gift worth unwrapping—pure speed. 'Happy Fox Day' kicks off De'Aaron's birthday with a bold blue, red, and gold nod to his fave time of year. The fastest just got faster—brace yourself this holiday season."

Some features of this item that the brand had to highlight are listed below:

Lightweight, comfortable upper with molded strap for increased lockdown
TPE-blend sockliner with low compression set for energy return & longevity
Internal midfoot shank plate adds support & stability to every move
UA Flow cushioning technology is super-light, bouncy & provides insane grip
Durable UA Flow outsole provides better court feel so you can cut & stop/start faster than ever before
Regular
Style #: 6005396
Lace type: Standard tie
Imported

6. Air Jordan 12 "White & Game Royal"

Air Jordan 12 "White & Game Royal" (Image via Nike)

Retail Price: $200
Sizes: Adults', Big Kids', Little Kids', and Toddler
Release Date: December 18, 2024
SKU: CT8013-140
Where to Buy: Nike SNKRS app and other select retailers

The Air Jordan 12 returns in a White & Game Royal colorway which is believed to be a nod to the original Tinker Hatfield design from 1996. The official product description is as follows:

"Premium materials and a strikingly clean white and Game Royal colorway bring some fresh, Brooklyn-inspired energy to the iconic shoe. The sunrise-inspired stitch lines on the upper hook back to the original. This is buzzer-beater style, perfected."

7. Nike ACG Izy "Black and Limestone"

Nike ACG Izy "Black and Limestone" (Image via Nike)

Retail Price: $130
Release Date: December 20, 2024
SKU: FV4317-200
Where to Buy: Nike SNKRS app and other select retailers

These upcoming sneakers come in a black suede upper that features limestone accents. Below is how Nike is introducing these upcoming sneakers:

"The easy-on design combines a rugged outsole and black suede upper with Limestone accents for an outdoorsy aesthetic you'll reach for over and over again."