Adidas launches squat-proof Optime collection: Items included, where to get, and more explored

Adidas launches squat-proof "Optime" collection (Image via Adidas)
Adidas launches squat-proof "Optime" collection (Image via Adidas)

Adidas has recently launched the SS25 Optime collection, a squat-proof apparel line designed for strength training. This launch reflects a step forward for fitness enthusiasts and those who value functionality and style in their gym wear.

Strength training continues to gain popularity among the next generation of athletes. This brand-new collection addresses the practical needs of gym-goers while seamlessly blending into their everyday routines, the brand claims.

Antonela Roccuzzo fronts the Adidas Squat-Proof Optime Collection (Image via Adidas)
Antonela Roccuzzo fronts the Adidas Squat-Proof Optime Collection (Image via Adidas)

The collection features materials and technology that are tailored for intense workouts. The campaign is fronted by Antonela Roccuzzo, an entrepreneur and fitness enthusiast.

She introduces this new SS25 Optime range, which is available now at select retailers and online at adidas.com. This collection is anticipated to catch the attention of fitness lovers worldwide.

Below is how the global sportswear brand is introducing its latest squat-proof Optime collection:

"Adidas Training introduces its new squat-proof apparel offering – SS25 adidas Optime – designed to help elevate confidence in the gym and beyond whilst blending support and style, no matter what the day brings."

It also adds:

"Following insight that three-quarters of gym-goers experience clothing issues when working out– holding them back from achieving their personal best and heightening feelings of gymtimidation – the collection keeps functionality and unrestricted movement front of mind, providing performance-first benefits with adidas’ leading material DNAs."

Exploring the Adidas SS25 Optime collection

The SS25 Optime range addresses common workout challenges faced by gym-goers. Research commissioned by Adidas revealed that 75% of gym users experience clothing issues that affect their performance. With this insight, Adidas developed the Optime collection to offer comfort, functionality, and more for those who train hard.

Adidas SS25 Optime collection (Image via Adidas)
Adidas SS25 Optime collection (Image via Adidas)

The collection features 4- and 5-inch shorts, along with 7/8-length leggings. These are crafted from materials that are designed for strength training. The items are available in a pure ruby colorway. The apparel has a sculpted fit.

Here is what the brand mentioned about the apparel of the latest Optime collection:

"Designed to seamlessly transition from workout to everyday wear, the hero pieces fronted by a 4 and 5-inch short and 7/8 legging in a pure ruby colourway leave athletes feeling stable, secure and sculpted. Each piece is made with recycled materials and incorporates adidas’ tech-first, squat-proof material constructs."
4- and 5-inch shorts (Image via Adidas)
4- and 5-inch shorts (Image via Adidas)

Shedding some light on the key features of the collection, Adidas highlights,

"ADIMOVE 2.0 and Lycra Sport material: incorporating materials for added squat-proof coverage when performing lower body exercises."
"CLIMACOOL technology: helping athletes beat the heat, the apparel is built with sweat wicking CLIMACOOL technology and absorbent materials to leave them feeling cool and dry after a heavy weight session."
"Comfort meets functionality: Helping athletes to stay locked in, the SS25 adidas Optime shorts and leggings feature a strategically placed side panel and high waistband for a sculpted feel."
7/8 leggings (Image via Adidas)
7/8 leggings (Image via Adidas)

Each piece in the collection is made from recycled materials, nodding to the brand's sustainability efforts.


Antonela Roccuzzo: The face of optime

Antonela Roccuzzo makes her debut as an Adidas Training partner alongside other Adidas partners like CrossFit athlete Laura Horvath, and fitness coach Julie Jaws Nelson. Adidas' Global General Manager Sportswear & Training, Aimee Arana says,

"We are proud, and excited, to add another strength-tailored solution – unveiled by our latest adidas Training partner Antonela Roccuzzo – to our portfolio, so we can continue to ensure our athletes have the best support and experience when working out."

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Edited by Apoorva Jujjavarapu
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