“Classy collaboration”: Fans delighted as Song Hye-Kyo becomes the newest ambassador of Guerlain

Song Hye-Kyo becomes the newest ambassador of Guerlain (Image via Instagram/ Guerlain)
Song Hye-Kyo becomes the newest ambassador of Guerlain (Image via Instagram/ Guerlain)

Guerlain announced Song Hye-Kyo as its Asia-Pacific ambassador, representing the luxury brand across the region. The announcement was made on Instagram on January 15. Before the reveal, Guerlain also uploaded a teaser on Instagram where the brand gave a glimpse of their now-new ambassador, Song Hye-Kyo.

The famous Korean actress is known for her talented roles in dramas like "Descendants of the Sun" and "Glory." The actress has also been an Asia-Pacific brand ambassador for Chaumet and a global ambassador for Laneige and Fendi.

Song Hye-Kyo’s collaboration with Guerlain will make her the face of their beauty products in Asia. The collaboration will also likely include campaigns and events to connect the brand with its fans.


Fans reaction to Song Hye-Kyo becoming the newest ambassador of Guerlain

Guerlain and Song Hye-Kyo uploaded a shared post on Instagram on January 15, announcing Song Hye-Kyo as their new ambassador for the Maison.

In the post, she was wearing clean makeup with bold red lipstick from the Rouge G range from Guerlain.

After the post was uploaded, the comment section flooded with fans appreciating the beauty of Song Hye-Kyo and Guerlain's decision.

"Song Hye Kyo X Guerlain is a such a Classy collaboration. I Love and just bought Guerlain cosmetics week ago. So Happy to know my Love SHK is part of the brand now❤️," a fan, @cecenamon_cfgb, commented.
Fans reaction to Song Hye-Kyo as the new ambassador of Guerlain (Image via Instagram)
Fans reaction to Song Hye-Kyo as the new ambassador of Guerlain (Image via Instagram)
"Tell me now what fragrance she will be wearing and I will be buying the same one." another Hye-Kyo fan, @anykua, added.
Fans reaction to Song Hye-Kyo as the new ambassador of Guerlain (Image via Instagram)
Fans reaction to Song Hye-Kyo as the new ambassador of Guerlain (Image via Instagram)
"Whoa! @guerlain made an amazing decision!" a user, @mrsblofeld, posted.
"Not only beautiful, but talented, elegant, and a true representative of aging at its finest." another user, @kwfurth, commented.
"Because of Song Hye Kyo, I am going to get Guerlain products for sure! @guerlain love your ambassador so much! ❤️," a fan, @soovianne, added.
"GuerLain you’re lucky 🔥you have @kyo1122," another fan, @bishang.dk, added.
@guerlain & @kyo1122 Your presence exudes a natural, authentic charm, blending feminine elegance with the intimate and distinctive essence of Guerlain's products. This isn’t just a style choice; it’s a statement of a confident approach to life—gracefully expressed through a stunning dress and a captivating, radiant look. Your unique presence reflects individuality and brings out an inner brilliance that’s truly inspiring. Without a doubt, the photo perfectly embodies the essence of words like “beauty,” “friendliness,” “warmth,” “grace,” and “uniqueness.” ❤️You truly serve as a remarkable ambassador for Guerlain and a celebration of women everywhere. I’m deeply impressed! Have a nice day! Another fan @jpbpdp, expressed their feelings.

After the announcement, Guerlain uploaded a new reel showing Song Hye-Kyo using their Rouge G lipstick in the shade 518 Le Rose Blush, promoting the product.


Last year, Guerlain announced Balqees Fathi as the brand's Middle East regional ambassador. Along with Song Hye-Kyo and Balqees Fathi, Camille Charriere is also the ambassador for the UK Maison of Guerlain.

Edited by Tanisha Aggarwal
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