PUMA has now taken innovation a notch higher with its latest Inverse sneakers - the popular sneaker giant has taken help from AI with its latest sneaker design, and the results are pretty amazing to look at. Sporting a bright red color, the pair also has dark amethyst and black accents complementing the design.
In the official release of the AI-designed sneaker, PUMA says,
"Rebellious at its core with a progressive edge, the Inverse’s design is rooted in PUMA’s heritage but breaks new ground with features like a midsole cage and ProFoam cushioning. The silhouette makes its debut with a red mesh upper, complemented by dark amethyst and black accents."
With its new Inverse sneakers, PUMA has tried to break away from the usual trend of people-designed sneakers and ventured further into the world of AI - pushing its boundaries.
Speaking about the design process, Lead Product Line Manager at PUMA, Scottie Gurwitz explained,
"Inverse is a deep dive into a new design mindset. Our goal was to bridge the human experience with experimental technology. AI doesn’t abide by the same rules as human designers, and that can help us see things in new ways and be a good experimental tool for us as we move through the design process."
PUMA is paving a new path for design in the sneaker industry with its first-ever pair of AI-designed sneakers
With its recently announced pair of AI-designed sneakers, PUMA is on its way to revolutionizing the designing process for sneakers and other footwear. AI has already taken over many different fields, and apparel designing is one of the biggest industries that AI has taken over.
Speaking about the Inverse sneakers, PUMA’s Global VP of Creative Direction and Innovation Heiko Desens, said,
"In our design process, AI is very new in terms of our creative exploration and in terms of communicating ideas. At first there was a feeling of uncertainty about the impact of it to our community, but the fascination and new possibilities have taken over.
He continued,
"I am stunned by the granular level of the output, and as creatives, we have a new precision tool to level up our design work."
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In fact, the brand has taken AI very seriously with this project, making use of the technology even in its promotion campaign.
The Inverse sneakers by PUMA will be released on December 7 and will be available for purchase on the brand's website as well as retail stores.
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