Who is Taylor Zakhar Perez? Details explored as he becomes underwear ambassador for Lacoste

Lacoste: Photocall - Paris Fashion Week - Womenswear Spring-Summer 2025 - Source: Getty
Lacoste: Photocall - Paris Fashion Week - Womenswear Spring-Summer 2025. (Photo by Julien Hekimian/Getty Images)

Lacoste revealed its new global ambassador, Taylor Zakhar Perez, on January 22, 2025. Perez made his breakout appearance in Kissing Booth 2 and Kissing Booth 3. The actor has gone on to model for various brands and received mass appreciation for his lead role in the comedy series Red, White, and Royal Blue.

Owing to his widespread popularity, Perez's has become a top choice for multiple brands, including Lacoste. The actor was seated among prominent guests at the Lacoste Spring-Summer 2025 Paris fashion show. Perez had taken to his Instagram to share pictures from the fashion show in October 2024.


Taylor Zakhar Perez becomes the newest underwear ambassador for Lacoste

2024 Vanity Fair Oscar Party Hosted By Radhika Jones - Red Carpet. (Photo by Phillip Faraone/VF24/Getty Images for Vanity Fair)
2024 Vanity Fair Oscar Party Hosted By Radhika Jones - Red Carpet. (Photo by Phillip Faraone/VF24/Getty Images for Vanity Fair)

Taylor Zakhar Perez's new role as the global ambassador for Lacoste is owed to his versatility, forward-thinking, and work ethic. In an exclusive campaign for Lacoste, Perez spoke about his partnership and noted that he has loved the brand since childhood. He revealed that he loves the brand's "sportsmanship."

When asked about his initial reaction to being the brand ambassador, he reported that he felt "honored." He replied humbly,

"They’re iconic – it was equally terrifying as it was exciting. My response was something along the lines of, 'Very funny, guys,' followed by an awkward pause when I realized they were serious."

He added,

"In that moment, all I could think was, Who, me? But truly, I was honored to be asked."

Taylor Zakhar Perez also talked about the versatility of Lacoste underwear and noted,

"Whether you’re lounging, running errands, or just going about your day, they move with you and feel super comfortable. Plus, they just fit right. "

The actor has been recently seen volunteering to help those affected by the devastating LA wildfires.


Taylor Zakhar Perez has become a crowd-favorite for many worldwide due to his role in the Kissing Booth series and, more recently, in Red, White, and Royal Blue for LBTQIA+ representation. His partnership with Lacoste adds another feather to his cap and much more to look forward to for his fans.

What are your thoughts on Perez's partnership with Lacoste? Tell us in the comments below.

Edited by Debanjana
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