Lunar New Year is just a week away, and fashion and beauty brands have already started launching their new collections and products for the celebration. We have curated a list of the top 15 brands that have the best Lunar New Year collections owing to their cultural designs and practicality that you can check out.
Disclaimer: This article contains the writer's opinion. Readers’ discretion is advised.
1) Roots Lunar New Year Collection

Roots's Lunar New Year collection consists of 41 items for men, women, and kids. The items include Kanga hoodies, key rings, shirts, shorts, sweatpants, and more. The collection starts from $18 for socks and goes up to $998 for a varsity jacket. The collection also features some standout items like the small Banff Bag Cervino that retails for $898 and the beaver stuffie that retails for $38.
2) Swarovski Year of the Snake Collection

Swarovski has launched the Year of the Snake collection, consisting of 41 products, including bracelets, earrings, pendants, and more. The collection starts from $79 and goes up to $700. The Asian Symbols God of Wealth retails for $700, the Asian Symbols Cute God of Wealth retails for $350, and the Asian Symbols Lucky Cat retails for $330 in the collection. One can also buy a snake-shaped brooch that retails for $189.
3) GLASS HOUSE Fragrances Wisdom Of The Snake

GLASS HOUSE Fragrances has launched the Wisdom Of The Snake candle in a green bottle with snake print packaging. The candle carries the scent of mulberry woods and orange blossom for a woody and citrusy smell. It also has cedarwood, orchid, and musk for good fortune and prosperity for the coming year. The candle has three wicks for equal heat distribution. It weighs 13.4 oz and retails for $60.
4) Zenni Optical Lunar New Year Glasses

If you're looking for cool sunglasses for yourself or to gift, Zenni Optical has got your back. The brand has launched 65 designs in its Lunar New Year collection in red, black, gold, and more colors. The range starts from $39.95 and goes up to $55.95. The brand is also giving a green Snake Lunar New Year Gift Bag worth $19.95 for the purchase of a snake frame.
5) Sundae School Year Of The Snake Hoodie

Sundae School, a Korean-inspired streetwear brand, has launched the Year of the Snake Hoodie in the black colorway. The hoodie has the brand logo on the front with the snake print on the back in green and red color in the American tattoo style. This limited edition hoodie is available on the Sundae School website for $120. Interested customers are requested to order soon, as the product is selling fast.
6) Coach

Coach has opened a new section of Lunar New Year Gift Ideas, which consists of 28 products, including bags, accessories, apparel, and footwear. The products are red and gold in color, honoring the Year of the Snake, and start at $55 while going up to $550. Some of the standout items include the New Year Cargo Tote Bag for $295, the Elliot Watch for $175, and the New Year Coach Snake Script Necklace for $95.
7) Lush Serpentine Celebration

The Lush Serpentine Celebration set is perfect to unwind the day with a relaxing bath bomb and shower gel. The 'rebirth' bath bomb comes in a snake shape in gold, and the 'sunrise' shower gel comes in a 100-ml bottle, giving a refreshing start to the new year. This limited edition set is now available on the Lush website for $23.
8) Charlotte Tilbury Lunar New Year Lipstick

The famous beauty brand, Charlotte Tilbury, has launched two lipsticks on the occasion of the Lunar New Year celebration. The shades include K.I.S.S.I.N.G.—KISS OF MYSTERY, which is a mauve-pink color, and MATTE REVOLUTION—KISS OF FORTUNE in a tawny orange-red color. These limited-edition lipsticks retail for $38 each and can be bought from the Charlotte Tilbury website and Sephora.
9) Laura Mercier Blush Color Infusion

Laura Mercier has launched a limited edition blush for the Lunar New Year, which comes in classic red and golden packaging. The shade is named 'Ginger,' which is a matte pale nude color in powder form. The blush is lightweight and blends easily on the cheeks for a healthy, natural glow that stays for more than ten hours. This limited-edition blush retails for $37 on the Laura Mercier website.
10) The Chloé Snake bracelet

The famous luxury fashion brand Chloé has launched 'The Chloé Snake Bracelet,' which retails for $320. It comes with a red adjustable band with a Chloe logo tag in gold in snake print, resembling the Year of the Snake. While the product is out of stock on the website due to the high demand, one can still get it from their boutique.
11) ESW Beauty "Year of the Glow" Skincare Essentials

ESW Beauty has launched a nine-piece skincare set that retails for $24.99 on their website. The set includes Spiced Glow Restoring Raw Juice Mask, Strawberries & Cream Soothing Raw Juice Mask, Pineapple Bliss Revitalizing Raw Juice Mask, Matcha Almond Milk Radiance Plant-Based Milk Mask, Guava Mango Smoothie Advanced Smoothing Lip Treatment, and Strawberry Matcha Latte Depuffing & Hydrating Eye Patches. It also has a new New Year envelope and a 2025 zodiac fortune card.
12) Le Mini Macaron Nail Polish + Sticker Collection

Le Mini Macaron has launched a Lunar New Year nail paint set, which includes three nail polishes and stickers. The shades include lucky red, serpentine sheer, and magic noir, suited for the Year of the Snake theme. The sticker set includes snakes, stars, and other Lunar New Year symbols. The collection comes in a red box and is available on Ulta Beauty for $40.
13) Sephora Favorites Year of the Snake Makeup Set

Sephora has launched the Year of the Snake limited-edition makeup kit, which retails for $79. It includes Charlotte Tilbury Matte Revolution Lipstick in Hollywood Vixen, ONE/SIZE On 'Til Dawn Mattifying Waterproof Setting Spray, Valentino Liquirosso 2 in 1 Soft Matte Liquid Lipstick in Catch Me If You Can, Make Up For Ever Artist Color Pencil in 600 Anywhere Caffeine, PATRICK TA Major Volume Plumping Lip Gloss in Full Syringe, and Westman Atelier Petite Lit Up Cream Highlighter Stick in Nectar.
14) Oribe Hair Alchemy set

The famous award-winning hair brand has launched the limited-edition Hair Alchemy set for the Lunar New Year in partnership with Chris Chun, a famous Australian-Chinese artist for the design element. The set includes a pair of shampoo and conditioner, which retail for $290 and value around $359. It comes in a Lunar New Year hamper, making it a perfect gift for beauty lovers as well.
15) Kate Spade 'Chinese New Year Gifts

Kade Spate has launched nine new products under the section 'Chinese New Year Gifts' on its website. This includes jewelry, bags, one scarf, and one sweater. The standout products include the Manhattan Snake print tote bag, which retails for $398, and the Lunar New Year Snake sweater, for $298.

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