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Born into the fast changes of the digital world, Addison Rae transformed her brief online fame into a career in music. Hailing from Louisiana, Rae flaunted her strong dancing ability and a sharp eye for trends to build a name on TikTok, catching the eyes of millions across the globe.
With nearly 89 million followers on TikTok and over 34 million on Instagram, Addison Rae didn’t just gain attention, she built a platform that opened the door to a wide range of creative and professional opportunities. Through her fame on social media, she has been offered countless brand deals, product plugs, and has also had the opportunity to release a fragrance line.
She made her acting debut on Netflix and has also had the experience to be the face for big brands like American Eagle and L'Oréal. Rae was able to hit the influencer world at the perfect time, turning likes and views into real cash. Addison's path demonstrates how social media can help one not just get famous, but also grow over time.
A young, competitive dancer, Addison Rae, can captivate audiences on stage as well as off-stage online. As she turned to TikTok, her experience in competitive dancing guided her as she navigated the online world of dancing.
This marked her move from being an online star to a well-known star and businesswoman.
Addison Rae's journey beyond social media to establish herself as a multi-talented artist
In an interview with Elle in 2021, Addison Rae confessed how difficult it has been to move past the tags [as a Tik Toker or influencer] the showbiz often puts on new faces, especially the ones who blow up on social media. She made it clear that even though folks often box stars into one role, she has always aimed to pursue a career in acting and singing. Although she amassed millions of followers at the age of 19, she had been taking classes and training for acting and singing since before.
Given the short-form nature of content, most people miss the behind-the-scenes hard work on the way to quick fame, which she expressed has forced her to work harder in order to be taken seriously. A lot of her early fame was a result of choreographies made by others, especially a few people of color. Although their choreographies were constantly appropriated, no credit is given to the original dancers/creators, which led to fair calls out and talks on cultural stealing.
Addison Rae addressed these accusations in interviews (TMZ) and has expressed her respect, love, and support for the original creators with hopes of dancing together in the future.
With her big pool of social media fans, she grabbed the opportunity to move to big-time showbiz and debuted in Netflix's He's All That, which was a fresh take on the late '90s teen love-comedy hit, She's All That.
Dipping toes in horror, with Eli Roth's Thanksgiving, and she is also set to star in the sequel, as well as Animal Friends with Ryan Reynolds and Aubrey Plaza.
Addison Rae's net worth in 2025
According to Celebrity Net Worth, she is reported to have a net worth of $25 million at the moment. The reported worth contradicts the reputation of TikTok influencers and the modern space of stardom.
Although Addison Rae's rise to fame was a match lit by TikTok, she aims to sustain this light for a long time.
She made her debut as an artist with Obsessed and a feature on Charli XCX's 2 Die 4, which were very well received by the audience. In addition, she has also made efforts to launch her makeup line referred to as Item Beauty.
With various income streams and creative endeavours, her growth has been exponential. Rae's net worth went from about $2 million in 2020 to around $15 million in 2023, and now close to $25 million in 2025.
Read More: Addison Rae's rise to fame: A look into her journey
What are Addison Rae's earnings from TikTok?
As one digs and learns, the monetization process of TikTok, it becomes evident how the app launches people into stardom. As per a report by Forbes, Addison Rae was able to generate $5 million in 2020 from the sole app.
The revenue generated encompasses a variety of things besides her own posts, including brand deals, sponsorships, as well as support from fans. According to other sources, Addison Rae gets paid between $50,000 and $80,000 for each TikTok post she puts out for a brand, which demonstrates the power of influence over audiences.
In a podcast episode of Views, Addison Rae discussed the prices per post on the app. Although she wasn't referring to herself, she admitted that some users have been paid up to $90,000 for a single post. The numbers reflect the changing landscape of the advertising industry. Social media influencers have become key players within the advertising landscape, depicting a big change in marketing as well as audiences.
Addison Rae's path to stardom has been a combination of the evolving marketing and advertising industry, in addition to her skills and talent as an artist.
Addison Rae's musical breakthrough: Turning hits into major revenue streams
Addison Rae's jump into the world of music paid off well, adding to her net worth. Her debut, Obsessed, came out in 2021 and pulled in over 59 million plays on Spotify and about 28 million views on YouTube.
Following this, she featured on a song with Charli XCX. In August 2023, Addison Rae put out her EP titled AR, which started at number 19 on the US Billboard Heatseekers Albums chart and got 6.6 million plays in just the first week on Spotify. It also had a feature with Charli XCX.
In 2024, Addison Rae's single Diet Pepsi made sales and was very well received. She also received her first Platinum tag from the RIAA for selling over 500,000 copies in the US.
Apart from making money through music and sales, Addison Rae has also collaborated with various brands and gotten spots in the media, which add to her earnings. A combination of social media and music, she has established her place in the entertainment industry.
Addison Rae's first full-length album, titled Addison, was released June 6, 2025, under Columbia Records. The album is written and produced in collaboration with LA-based Luka Kloser and Elvira Anderfjärd. Comprised of dance-pop records, the album is characterised by shiny synths, a turn-of-the-millennium vibe, and honest lyricism.
After the quiet yet loved release of the 2023 EP AR and the big track 2 Die 4 with Charli XCX, Addison Rae has sharpened her musical self. Songs like Diet Pepsi, Aquamarine, and the bold Fame Is a Gun are not just making noise; they are set to stay and are catching pace on streaming lists, TikTok clips, and fan videos.
With the help of writers and producers Luka Kloser and Elvira Anderfjärd to hone her sound, Addison stands strong contender within the mainstream synth-pop and alt-pop scene. Addison Rae's move to mainstream pop is here to stay with her newest record, where she's not just playing with sound, she's making money from it.
Breaking down Addison Rae's income from other social media
As discussed before, Addison Rae made it clear on the Views podcast that most of her revenue from TikTok is through sponsorships with brands. She stressed that her deals are planned and are not made on the spot.
On Instagram, where looks and reach hold most power, Rae is reported to receive close to $70,000 for each paid post. The third app is YouTube, where she is reported to earn between $5,000 and over $80,000 a month from her videos, based on how popular and liked they are. In the case of her debut music video alone, she has raked in more than 27 million views.
Rae's skill isn't just limited to how things look. In collaboration with an exclusive deal with Spotify, Addison Rae also hosts a podcast with her mother, Sheri Easterling. Formerly referred to as Mama Knows Best, which was later changed to That Was Fun? Although official numbers have never been revealed, Spotify has a $60 million deal with the comedy host of Call Her Daddy and had a $500,000 deal with Alexandra Cooper. Since Rae is much more popular than Cooper, one can only guess the specifics.
Given Rae's wider reach and accolades, her deal could be just as big, if not bigger. Her work goes beyond just being known, she makes every click count.
Read More: 6 songs that showcase Addison Rae's pop star glow-up
Addison Rae's legacy
Transitioning from a social media creator/influencer to a popstar is not rare, with names like Justin Bieber, Troye Sivan, and Conan Gray leading the industry. From dancing on TikTok to singing, acting, and building businesses, the modern advertising landscape has undergone a significant transformation. The opportunities to earn money, venture out, and experiment are endless.
Her path is characteristic of a new kind of fame, where being online gives you a push to experiment and find your place, be it any endeavour. With her first full-length album, Addison out and past work in a film (He's All That) and in podcasting, Addison Rae is bit by bit in the process of creating a big brand. As she grows, she may dive more into music, beauty, or fashion.
Addison Rae's rise to fame demonstrates how the modern digital world is capable of providing endless opportunities for creative endeavour. Her growing wealth is just a piece within the whole story; it is a result of hard work and knowing how to grow in a quick-paced world.
As Rae keeps treading the path to art, we will observe her reach new heights in her journey to fame.
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