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Cardi B posted a short video in early September showing herself set up like a street vendor, selling copies of Am I the Drama? on a blanket near a New York City subway entrance. In the clip, she wears a hoodie and a beanie, chants playful prices for vinyl and CDs, and captions the post:
“My label said I gotta get out in these streets and sell this album.”
The post went viral on TikTok and Instagram, becoming one of the most discussed moments of her pre-release campaign. The street clip arrived after a string of other moves tied to the album.
Cardi B’s official store listed limited “Courtroom Edition” CD variants that use images from her recent trial moments, and those editions were promoted as one-time print runs. The mix of a viral court moment and the street video prompted fans to react enthusiastically online.
A meme line was,
“Are you that broke,” used to mock.
Cardi B staged a playful street setup and spoke directly to viewers
In the main clip, Cardi B calls out bargain prices, shows vinyl sleeves and boxed CDs laid out on a blanket, and jokes that the label told her to sell the records herself. The camera stays close, and she laughs with people who stop by.
The clip was casual yet polished and rehearsed, intended more as a social media moment than an actual retail setup.
“This is so iconic! I just love her,” wrote one fan after the clip spread.
Limited courtroom covers used parts of her recent trial as art
After a Los Angeles civil case ended in Cardi B’s favor, her team released the “Courtroom Edition” covers using screenshots and expressions from the trial. Those variants were listed on her official store as limited runs at set prices, clearly aimed at collectors and fans who follow the courtroom story online.
“I’m buying the CD fuck it. This is how you promote an album,”
One fan wrote when the editions appeared.
Online responses were mixed, and specific phrases trended fast
Social threads filled with exact lines. Supporters posted,
“Now this is promo”
“Oh Cardi you are taking it Queen.”
Some industry observers noted the clever timing, while critics posted blunt takes such as,
“begging strangers on the train? this is the most desperate rollout i’ve ever seen.”
Some fans pointed to old-school hustle, while others saw it as odd for a star
One music promoter’s comment captured one reaction,
“Cardi B is a super star doing STREET promo! I can barely even get any artist I work with to post online.”
At the same time, other fans praised the rollout as a top campaign,
“This is by far the best roll out this year and if you disagree your hating lmao.”
Those two specific takes show how divided attention turned into free publicity.
What did the stunt add to the album moment before release?
Trending
The album is due on September 19, 2025, and the street clip plus the courtroom covers create small, shareable moments ahead of that date. Many fans saw the stunt as a display of authenticity, while some critics found it unusual for a major artist.
Regardless, the image of Cardi B on a blanket, flipping through vinyls and smiling at passersby, is likely to become one of the defining visuals of Am I the Drama?
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