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BTS fans have been rejoicing for the leader of the Korean boy band, RM, formerly known as Rap Monster. His music video for Lost, one of his singles as a lead artist, has been chosen for a screening at the SXSW London 2025 Festival. SXSW is an annual gathering for film, media, music festivals, and conferences. According to the description of the event:
"SXSW LONDON is a brand new, major cross-arts film festival, celebrating the intersection of tech, music, film and art."
SXSW London 2025 Festival will be held in Shoreditch (East London) this year, in the month of June. However, selections for the chance of winning the awards and prizes are underway, and RM's music video for Lost is among these.
A BTS fan account posted the good news on their X page, and ARMYs came flooding in to congratulate the rapper. BTS Charts Daily (@btschartsdailyc) captioned the post:
"📊| #RM’s “Lost!” MV has been selected for screening at the SXSW London 2025 Festival! 🇬🇧 CONGRATULATIONS RM CONGRATULATIONS TEAM RM."
Fans celebrate BTS' RM as the Lost music video lands a spot at the SXSW London 2025 Festival
ARMYs and RM fans across platforms have been celebrating Lost being selected for screening at the SXSW London 2025 Festival. Fans have left congratulatory posts and messages in the comment section, and shared the news on their social media accounts.
Have a look at some of the comments from different social media platforms expressing their love and happiness for Nam-joon's achievement as a lead artist.
One fan commented:
"If they had shifted this schedule little further then he would have been able to attend the screening 😍, " @kintsugiwith7 commented.
Another user congratulated the rapper/musician and his team as well. They wrote:
"Congrats JOONIE and TEAM RM, ❤️❤️❤️, " @ghoshtanuka said.
Inside RM's Lost: Aube Perrie's vision
The music video for Lost was directed by Aube Perrie, a director who has worked on big projects and winner of a list of awards, including the Director Of The Year at UKMVA twice in 2023 and 2024. This is the description of RM's Lost taken from the SXSW website:
"Aube Perrie directed RM’s music video 'LOST!' as a mind-bending exploration into the K-pop star’s psyche. Adrift inside the maze of his own brain, full of hypnotic hallways and video game-style environments, and accompanied by his emotions: Goofy, Anxious, Confident and Jaded. Focussing heavily on set design and 'God-view' high angles, the video is purposely otherworldly yet domestic, almost like a haunted game of The Sims."
It continues:
"The video is imbued with Perrie's sense of conceptual surrealism - and sense of humour - the visual is a masterful blend of Korean and Western promo aesthetics, demanding the viewer's attention for its unpredictable and mysterious storyline."
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RM's cinematic video for Lost has earned international recognition, being selected for the screening at the SXSW London 2025 Festival that will be held in June. It is a proud moment for the artist, and his fans are cheering and celebrating his achievement.
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