Global interest in K-pop hits new peak with BTS, BLACKPINK, EXO, and K-pop Demon Hunters leading buzz

There has been a surge of interest in K-pop recently. Comebacks from iconic groups like BTS, Blackpink, and EXO are widely discussed among fans. The successful 2025 K-pop movie "K-Pop Demon Hunters" has also become a global phenomenon.

According to reports, BTS, BLACKPINK, EXO, and K-pop Demon Hunters are driving the K-pop industry into the limelight in 2025. While other K-pop groups and movies have garnered significant interest, these three groups and the movie have generated the highest buzz.

News about BTS, BLACKPINK, EXO, and K-pop Demon Hunters commands attention and receives significant interest from fans. Let's see how these topics are taking over the world.

EXO, BTS, BLACKPINK, and K-pop Demon Hunters increase K-pop awareness

BTS generated significant buzz by completing mandatory military service and announcing their highly anticipated group comeback. While their group return is scheduled for 2026, fans remain deeply interested in nearly everything the members do.

Their return from the military attracted widespread media coverage, and their rare recent group photos have garnered millions of likes and shares. BTS’ nickname “Kings of K-pop” or the popular phrase “BTS paved the way” solidifies their positions as the cultural ambassadors of K-pop.

EXO also garnered interest and raised global attention after they announced their much-anticipated group comeback, scheduled for December 2025. The event has been dubbed one of the most significant events for K-pop in 2025. Although member Sehun is still in the process of completing his mandatory military service, the group’s comeback coincides with the completion of his service, marking EXO’s first full-group event in years.

While BTS and EXO are garnering attention for their anticipated group comebacks, BLACKPINK increased interest in K-pop with their 2025 group comeback after a long hiatus. They released their first group album in years and embarked on a global stadium tour. The members’ individual projects have also increased their influence in other spheres, including fashion, with members appearing in high-profile fashion events like the Met Gala and Fashion Week.

K-pop Demon Hunters is the new animated South Korean film that has become a global hit. The animated movie has grown to be a favorite among individuals who aren't devoted K-pop fans. The fictional groups in the film - HUNTR/X and Saja Boys have made their way into real-life global music charts. Topping the charts of Billboard Hot 100 and Spotify's US Chart. The movie has increased the worldwide interest in K-pop.

Read more: “Their next album 1M”: Netizens react as BTS’ ‘Map of the Soul: 7’ tops with biggest first week sales of K-pop albums on Billboard 200 of all time

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