Hailey Bieber drops bold message hyping Justin Bieber’s new album ‘Swag’

Celebrity Sightings In New York City - February 06, 2025 - Source: Getty
Celebrity Sightings In New York City - February 06, 2025 (Image via Getty)

Hailey Bieber has a question for the haters and it looks like she is really standing on business.

Following the announcement of her husband‘s highly anticipated, soon-to-be-released seventh studio album, Swag, Hailey Bieber took to her Instagram story to promote and support the project. The mother of one shared several photos of billboards worldwide showcasing the title of Justin's album.

She also shared a photo of herself posing with Justin while wearing matching white tank tops. However, one slide in particular has gone viral from her numerous stories. Hailey shared an image of a billboard in New York showcasing a black and white cover image of Swag and the album's full track list and captioned the story:

“Is it finally clocking to you f*cking losers?”

The question recalls one of Justin Bieber’s encounters with the paparazzi that went viral last month, when the SKYLRK founder questioned the latter for disturbing his quiet time. He can be heard saying in the clip:

“I’m a real dad with a real family. I’m not afraid to actually set boundaries”

When the reporter asked him why he was getting all worked up, Justin replied with the now-viral meme:

“You’re not getting it. … It’s not clocking to you that I’m standing on business, is it?"

Justin could be heard reprimanding the paparazzi for following him and accused them of not treating him like a human being:

“You don’t go to someone you don’t know, and you stick a camera in their face, you don’t do that,” “You don’t think I’m a real fucking guy, do you? You're gonna take this video out of context, or you're going to say I'm mad. I don't know who the f*ck is paying you to provoke me but I'm not the f*cking one okay, stop provoking me.”

Hailey Bieber supports Justin Bieber’s SKYLRK

In addition to supporting his upcoming seventh studio album, Hailey Bieber has been actively promoting Justin Bieber’s new fashion brand SKYLRK. In April 2025, the Rhode founder shared that she was working on designing a new leather jacket for her husband’s fashion brand.

She shared a photo of herself wearing the jacket on her Instagram story with the caption:

“Working on creating my favorite jacket of all time.”

Hailey Bieber also showed her support by wearing some of the brand's pieces and posting its products on social media.

In April of this year, Justin Bieber officially parted ways with his former fashion brand, Drew, which he founded in 2019. He announced his departure from the brand on Instagram by writing on hisstory:

“I, Justin Bieber, am no longer involved in this brand. Drewhouse doesn’t represent me or family or life. If you’re rocking with me the human Justin Bieber don’t waste your money on drewhouse”

Justin Bieber’s seventh studio album, SWAG, is scheduled to be released on Friday, July 11, 2025. It will contain twenty tracks and features from Gunna, Cash Cobain, and Sexy Redd.

Edited by Ranjana Sarkar