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Justin Bieber has released the music video for his song Yukon. The track was released on July 22, 2025, as the second single of his seventh studio album, Swag. A few days after its release, Justin launched the music video, and fans of the star were excited to see Justin’s son, Jack Blues, featured in the video.
The black and white video showed Justin holding his son, Jack Blues, while riding a yacht. In another scene, Hailey Bieber holds the baby as she swims in the water, and in another, Jack Blues plays in the water by himself. Justin Bieber mostly plays with his son while vibing to the song throughout the video.
The music video of Yukon was shared on YouTube a couple of hours ago and has garnered close to a million views already. The director of the music video, Cole Bennett, wrote on Instagram while tagging the Bieber Couple:
“We shot this a couple weeks back over the course of a few days in Spain & Italy. Shot on FX3 & GoPro, printed on 16mm film. I’ll remember these memories for the rest of my life. Thank you for everything.”
More details on Justin Bieber’s Yukon
Yukon is a pop song written by Justin Bieber, Eminem, David White, 2 Chainz, Carter Lang, Dijon, Daniel Chetrit, Sir Dylan, John Madara, Havoc, and Magnedo7 and produced by Dijon, Lang, Wiggins, and Chetrit. The song debuted at number 17 on the Billboard Hot 100, making it the second-highest ranking track from Swag.
The lyrics of the song capture Justin’s yearning for a deeper relationship. The second verse reads:
“Just wanna be the one to give you what you want/ I could put you in the Yves Saint Laurent/ Ridin' 'round town with your hair down, uh (True)/ I know you like it when I tell you what you want/ Keep your plan, what you're doin' with me tomorrow/ I can tell your friends you need your mantra/ I know, I know.”
Laut.de’s Yannik Gölz, desrcibed the song as:
"...emblematic of the entire project: a simple, effective pop formula, enhanced with just the right amount of understatedly interesting ideas.”
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Yukon by Justin Bieber peaked at number three on Billboard’s Hot R&B/Hip-Hop Songs chart.
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