Justin Bieber shares TikTok video captioned 'Happy Juneteenth' in a new IG post

Justin Bieber is making headlines once again, and not for an upcoming album or tour but for a short, unexpected TikTok video which he captioned in his stories as:

"HAPPY JUNETEENTH."

The Instagram update caught social media by surprise and had users racing to guess whether it was real, a performance, or another "Justin being Justin" moment.

In a matter of minutes, the video went viral not because of an inspired message or emotional tribute, but because of the offbeat delivery. Bieber, bandana-wearing and somewhat disoriented, glared directly at the camera with a stern expression. The caption embedded in the video says:

"Where imma be this summer soon as the weather gets nice."

Justin's words "At the beach" are edited and added in the vidoe for a dramatic effect. Justin shared this TikTok captioning it with the two words: "Happy Juneteenth."

Justin Bieber Juneteenth post reaction

So why did this become viral? A lot has to do with Justin Bieber's past and the internet's long memory. When he was a teen, an old video circulated of him dropping the N-word saying it in a jesting version of his song One Less Lonely Girl. The clip garnered huge outrage and is brought up every time he speaks on issues related to race.

Fast forward to 2025, and here he is acknowledging Juneteenth: a day of observance for the freedom of African American slaves in America. While Bieber has previously demonstrated support for the Black community, this particular gesture had fans questioning his motives.

A user said: "From 'One less lonely N*gga' to 'Happy Juneteenth' we love growth."

Many questioned whether Justin Bieber truly understood the gravity of the day or if he was just jumping on the bandwagon.

A user wrote: “So he should probably know that we’re laughing at him not with him…”

Another user chimed in with: “Is he high again??”

One more user added: “Always being extra 😭”

Another user asked: "and what does this have this have to do with juneteenth?!"

On one hand, Justin has come a long way from his early controversies. On the other, his delivery still tends to feel out of touch even when intentions seem genuine.

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For those who don't know, Juneteenth is a federally recognized U.S. holiday celebrated on June 19 every year. It commemorates the moment in 1865 when enslaved Africans in Galveston, Texas, were finally told about their emancipation, two years after the Emancipation Proclamation. Over the last few years, it's become an even more general icon of Black freedom, schooling, and cultural pride.

Justin Bieber shared his own Martin Luther King Jr. Day tributes previously and even borrowed King's speeches on his Justice album, receiving mixed reviews for fusing pop with activism. This Juneteenth post seems to be a continuation of that complicated legacy.

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