'Meaningful way to give back': Fans praise Tyla as she reveals her ‘Bliss Smoothie’ Erewhon collaboration proceeds will benefit 18twenty8 organisation

Tyla, a popular South African singer, has announced that the proceeds from her newly launched smoothie will go to a cause close to her heart. She recently teamed up with Erewhon, a US-based health food store, to launch the ‘Bliss Smoothie.’ This product is more than just a drink; it is part of a mission to help young women in South Africa.

The money raised from the smoothie will go to 18twenty8, a non-profit group in South Africa. The organization works with women aged 18 to 28, especially those from poor communities. They help these women continue their education and build skills for life and work.

This collaboration is more than a business deal. It connects Tyla’s success with her roots. She wants to give back and help others rise. By supporting 18twenty8, she is investing in the education and growth of young South African women.

Many fans took to social media to express their excitement about the collaboration.

"That’s such a meaningful way to give back—love seeing impactful collaborations like this!" said a fan on X

"Tyla is really becoming a global icon" said another fan

"Good cause, but let’s be real, it’s a $17 smoothie at Erewhon. Charity starts after the influencers get paid." said a fan

"That’s such a meaningful way to give back—love seeing impactful collaborations like this!" remarked a fan

"we love a supportive queen" remarked another fan

"Awww so thoughtful...A Queen and more" commented a fan

Why did Tyla choose to support 18twenty8?

Tyla is proud of her South African roots. Even as her music career grows worldwide, she has not forgotten where she comes from. Choosing 18twenty8 shows that she wants to support real change in her home country. She wants young women to have access to better education and opportunities.

In interviews, Tyla has said she believes in the power of education. She sees it as a way to break the cycle of poverty. For many women in South Africa, education is not easy to get. Tyla hopes, by going to school or university, they will gain more options in life.

She also likes that 18twenty8 is run by women and helps women. The group is focused, clear, and has shown results. This made it a good match for Tyla’s own goals. She is not just giving money, she is joining a cause that she believes in.

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What is 18twenty8 and what does it do?

18twenty8 is a South African non-profit group. It was started to help young women between the ages of 18 and 28. The goal is to give them tools to grow in school, work, and life. Many of the women they work with come from areas where there are few chances to succeed.

The organization gives out bursaries, which are financial aid packages, to help young women go to college or university. They also run mentorship programs where older women guide younger ones. In these programs, young women can learn from others who have gone through the same struggles.

18twenty8 also offers workshops that teach life skills. These workshops include topics like managing money, finding a job, and handling stress. Everything they do is focused on helping young women take charge of their future. The aim is not just to help them today but to prepare them for tomorrow.

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How does the Erewhon partnership help spread this message?

Erewhon is a high-end health food store in the US. It is known for its celebrity smoothie deals. By partnering with Erewhon, Tyla is using her platform to bring attention to 18twenty8 in a new way. The smoothie helps raise money and also gets people talking about the cause.

The ‘Bliss Smoothie’ is being sold in Erewhon stores. Each sale helps raise funds for the organization. But the impact is not just financial. Social media has played a big role. Fans are sharing photos of the smoothie and learning about 18twenty8 through Tyla’s posts.

This partnership also brings South African issues into global conversations. Many people in the US may not know about the challenges young women face in South Africa. Now, because of Tyla and Erewhon, they have a simple way to support the cause.

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Tyla’s partnership with Erewhon is not just about a smoothie. It’s about purpose. She is using her fame to support young women in South Africa. Through 18twenty8, she is helping them get education, mentorship, and skills that can change their lives.

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